Did you know that 53 percent of web traffic is organic traffic? This means the majority of traffic comes from an organic search engine results page (SERP) listing. The best way to ensure that traffic is coming to your website is to take up space on the SERPs. This of course means ranking on the … Read more
You’ve created your dream Shopify store. You’ve poured your heart and soul into product testing, and your products are on your website, accompanied by stunning imagery, well-crafted copy, and the ideal template for your brand. You sit back, proud of your achievements, excited to see what site visitors think. Only one small issue–there aren’t any. … Read more
Visionary leaders are a special breed. You have undoubtedly faced untold challenges in your career, yet you continue to excel. Why? Because that’s what visionaries do. Given this “pressure leads to elevation” principle, it stands to reason that the same can happen if we pit 2 ecommerce platforms against each other. In this case, we’ll … Read more
When Google initially announced the use of generative AI in search in May 2023, there was a wave of panic in the digital marketing world. As digital marketers became familiar with the technology, though, the predictions on the impacts of Search Generative Experience (SGE) began to shift. That’s not to say that everyone is happy … Read more
Having the right SEO tools in your arsenal can set you on track for online success. However, with so many tools on the market, knowing which one (or ones) to choose can be overwhelming. Enter Mangools and Ahrefs. Mangools is scrappy, lean, and long-tail keyword-focused. Ahrefs is a backlink analysis powerhouse that also packs a … Read more
Imagine that you were opening a restaurant in your mid-size city. You gather dozens of beloved family recipes, purchase a great location near downtown, and even negotiate a deal on the required equipment like ovens and refrigerators. On opening day, you wait by the door with anticipation. But the crowds never arrive. Instead, you watch … Read more
Do you use artificial intelligence (AI) to speed up the digital marketing process? More and more marketers are turning to AI to generate content faster and more efficiently. In fact, 28 percent of marketers use AI to write copy for them! When creating AI-generated content, quality is critical. You don’t just want content optimized for the right … Read more
So you’re making some sales and the days of bootstrapping from your walk-in closet are over. You’ve got a nice little team humming along, and maybe even a brick-and-mortar space. Perhaps you’re even further along the entrepreneurial journey. But something’s not right. When you look away from a project, it stalls or collapses. As you’re … Read more
The average page load time is 2.5 seconds on desktop and a whopping 8.6 seconds on mobile. With the optimal load time being 0 to 4 seconds to capture user conversions, there is certainly some work to be done by many (if not most) e-commerce sites. You can take the piecemeal approach to website speed … Read more
It’s been decades since online sales went from a novelty to a major component to modern business success. Did you know Amazon launched in 1995? Sure, this was Bezos running a bookshop in his garage and not the space-loving multi-billionaire we know today, but still! A few years after Amazon hit the web, the ecommerce … Read more
Just the other day, Ed Mylett stepped into an Uber with his wife and did something unexpected, at least for the driver: He asked the driver to tell his story. The driver was a refugee from Lebanon with three children at Harvard, Yale, and Stanford. And in the three years he’d been driving, no one … Read more
So, you’ve got the perfect product idea in your head. You’re confident that it will solve all of your target audience’s problems, and the profit margins are more than viable. You need investment to get your idea off the ground, but you are finding it difficult to articulate the function of your product and failing … Read more
The first time we spoke to Mona Fang in 2021, she was an undergraduate at the University of Illinois studying aerospace engineering. She was also building her first business, Karma Trade. Within 24 months, Fang dropped out of school, moved twice across the country, traveled worldwide, and started a new business called Omniio. So what … Read more
The world feels like it’s getting crazier every day. With new layoff announcements seemingly popping up every week and AI continuing to develop at an alarmingly impressive rate, it is unsurprising that many people are predicting that a recession is just around the corner (or already here). And in times of recession and economic instability, … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Chris Savage and Brendan Schwartz about buying back their business, Wistia, from investors. To read more, download this issue of the magazine for free. ————— “You shouldn’t be profitable.” That was the feedback … Read more
We often talk about how to bring your product to market, how to set up the logistics, and how to promote it to your target audience. But we rarely discuss how you should price a product. Some believe that you should price a product as high as possible to get the biggest possible profit margins, … Read more
Success in ecommerce isn’t easy. I’ve had high highs and the lowest of lows. But after more than a decade in this industry, I learned it’s possible to be successful, so long as you have three elements nailed down. Marketing expertise and passion. A drive to become successful through consistent practice. Identifying trending products at … Read more
As business owners, revenue is one of our favorite words. We all love revenue. We love seeing it go up, we love saying it, and if you’re a copywriter like me, you also love writing it (as is the case with many French words.)! However, the best type of revenue for any business owner is … Read more
