Google Reveals Two New Web Crawlers

Google Reveals Two New Web Crawlers

Google revealed details of two new crawlers that are optimized for scraping image and video content for “research and development” purposes. Although the documentation doesn’t explicitly say so, it’s presumed that there is no impact in ranking should publishers decide to block the new crawlers. It should be noted that the data scraped by these … Read more

YouTube Unveils New Content And Ad Offerings At Brandcast

In this Photo the YouTube logo is displayed on The Apple smartphone screen

YouTube unveiled four new content and ad offerings at its 13th annual Brandcast at David Geffen Hall, Lincoln Center. Key announcements include: WNBA Friday night games: Google and Scripps Sports announced an agreement for YouTube TV to show the locally televised WNBA Friday night games on ION in both the home and away markets of … Read more

TikTok Trends 2024: The Most Important Trends To Watch

TikTok Trends 2024: The Most Important Trends To Watch

TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and inspire new content. From observation, TikTok is becoming the starting point for many trends and … Read more

Google Ads Restricts Brand Names & Logos From AI Image Generation

Smart phone with the Google Ads logo is a service and program of the company Google.

Google has provided details about the capabilities and limitations of its AI image generation tools for Google Ads. The clarification came after search marketer Darcy Burk expressed excitement about the potential for AI to create product images. You know what, I don’t care what people say. I think Google is really nailing this AI integration … Read more

Google AI Overviews = Theft? Court Ruling Sets Precedent

General view of the Google logo sign on an office building facade wall

Google’s bold new vision for the future of online search, powered by AI technology, is fuelling an industrywide backlash over fears it could damage the internet’s open ecosystem. At the center of the controversy are Google’s newly launched “AI Overviews,” which are generated summaries that aim to directly answer search queries by pulling in information … Read more

As Chatbots And AI Search Engines Converge: Key Strategies For SEO

As Chatbots And AI Search Engines Converge: Key Strategies For SEO

A lot is happening in the world of search right now, and for many, keeping pace with these changes can be overwhelming. The rise of chatbots and AI assistants – like ChatGPT and its new model GPT-4o, along with Google’s rollout of AI Overviews and Search Generative Experience (SGE) – is blurring the lines between … Read more

16 Free Title Generator Tools For Writing Better Headlines

16 Free Title Generator Tools For Writing Better Headlines

With audiences scrolling through content so quickly (on both search engines and social), an engaging headline is the first – and sometimes only – chance you have to capture their attention and get them to your webpage. I’ll admit it: When it comes to consuming online content, I’m typically just scrolling and skimming rather than … Read more

Building Brand Authenticity Through Community

A surprised young woman using a smartphone surrounded by social media icons and emojis, including likes, comments, and ratings, on a blue background, illustrating aspects of brand community.

One of a brand’s greatest gifts is its ability to communicate with its prospects and customers through social communities. These goldmines of customer sentiment and potential product or service positioning can provide every brand with a wealth of information. However, cultivating those communities and building the authenticity to engage with your customers takes time and … Read more

New Google AI Overviews Documentation & SEO

Google AI Overviews SEO

Google published new documentation about their new AI Overviews search feature which summarizes an answer to a search query and links to webpages where more information can be found. The new documentation offers important information about how the new feature works and what publishers and SEOs should consider. What Triggers AI Overviews AI Overviews shows … Read more

Google Rolls Out New ‘Web’ Filter For Search Results

Google logo inside the Google Indonesia office in Jakarta

Google is introducing a filter that allows you to view only text-based webpages in search results. The “Web” filter, rolling out globally over the next two days, addresses demand from searchers who prefer a stripped-down, simplified view of search results. Danny Sullivan, Google’s Search Liaison, states in an announcement: “We’ve added this after hearing from … Read more

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