Google, Meta, TikTok, and other tech giants reportedly agree to revisions of EU’s anti-disinformation code, which will have the companies share more information with the European Commission. A confidential report obtained by the Financial Times includes the details of an updated code of practice that some of the world’s largest tech companies have signed onto. … Read more
Landing pages – they’re powerful, aren’t they? When we click on an ad, it’s the landing page that helps us decide what to do next. Ideally, it makes you do a double-take and proclaim, “I must have this!” It can also fall flat and go viral for all the wrong reasons. (I’m looking at you … Read more
Google’s John Mueller answered a question about what strategy to use to make specific pages show as sitelinks in Google’s search results. Mueller provided an answer that noticeably matched what’s in the official Google Search Central documentation for sitelinks, although he added a little more nuance than what’s in the official documentation. Nevertheless, Google’s new … Read more
Of all the roles available in the world of digital marketing, the SEO analyst is one of the most demanding. When you’re an SEO analyst, you are the one your company or clients look to for collecting and organizing the data around their websites’ performance, interpreting what it all means for them in their market … Read more
Today’s ask an SEO question comes from Kate in Louisville, who wrote: “I work for a company that builds microsites for clients. What factors do I need to focus on when there’s a dip in organic traffic? In Q4 2021, for example, we did a rebrand and meta data was altered. Would this have a … Read more
Google contributes a large percentage of traffic to many healthcare websites. For doctor appointment bookings, 57% of patients start by using online search. And when patients are searching for a healthcare facility on Google, they genuinely mean business. SimilarWeb finds that 85% of the traffic to ClevelandClinic.org, 83% of the traffic to HopkinsMedicine.org, and 87% … Read more
Non-profit organizations can benefit greatly from exposure online. SEO is a great way to gain organic traffic, regardless of the mission of the organization and the intent of the searcher. Yes, there are opportunities through Google Ads grants and supporters to help drive traffic. However, being found organically is a cost-effective and trusted way to … Read more
Google announced a new technology called LIMoE that it says represents a step toward reaching Google’s goal of an AI architecture called Pathways. Pathways is an AI architecture that is a single model that can learn to do multiple tasks that are currently accomplished by employing multiple algorithms. LIMoE is an acronym that stands for … Read more
Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm has had a number of updates and has become a real-time part of the core Google algorithm, and as a result, penalties have become less common, but still exist both in partial and site-wide … Read more
Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively available through Search Console. This makes it indispensable for online business and publishers that are keen to maximize success. Taking control of your search presence is easier to do when using the free tools and … Read more
It’s almost a standard question: SEO clients want to know how quickly they’ll see results from link-building efforts. They want positive change as soon as possible and it makes sense – a lot of time, work, and money go into building quality links. Realistically, though, it can take 3 to 12 months to see any … Read more
Google Search is constantly evolving to serve more useful results to searchers. One of the more recent figures we have states that Google conducted 4,887 launches, 17,523 live traffic experiments, 383,605 search quality tests, and 62,937 side-by-side experiments to improve the results search engine users received in a single year. The results of rigorous testing … Read more
Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in fact accurate. The discrepancy exists in what is being tracked and how Google chooses to present it. Google Analytics Versus Search Console Reconciling Google Analytics … Read more
The SEO game has so many moving parts that it often seems like, as soon as we’re done optimizing one part of a website, we have to move back to the part we were just working on. Once you’re out of the “I’m new here” stage and feel that you have some real SEO experience … Read more
![Growth Marketing vs SEO - Is There A Difference? [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/06/sejshow-featured-image-ep275-62a239485e6db-sej.jpg "Growth Marketing vs SEO - Is There A Difference? [Podcast]")
SEO has become a major part of marketing strategies in the past decade. As Google’s ranking algorithms continue to improve and change over time, businesses across all industries must now put more resources into other growth tactics that will keep them going. In this episode, Mark Spera joined me to talk about Merchant Center, Growth … Read more
Having a strong technical infrastructure helps search engines crawl and index your content. By improving the technical aspects of a website – such as site structure, file compression, and load time – technical SEO can help boost your website’s visibility and organic traffic. While it’s possible to perform many technical SEO tasks manually, several tools … Read more
This year, at WordCamp Porto, I had an opportunity to interview Josepha Haden Chomphosy, Executive Directory of WordPress. She gave us some very in-depth answers about what is happening in the world of WordPress, and what we can expect in the future from the top CMS. WordPress powers nearly half of the web. What challenges … Read more
Google’s Search Advocate John Mueller answered a question in an SEO-office hours video about whether a CDN can improve ranking. Mueller responded with an in-depth answer that discussed page speed, crawling and also addressed SEO. Content Delivery Network (CDN) A content delivery network, (CDN) is a service that provides a worldwide network of servers that … Read more
