In a recent episode of Google’s Search Off The Record podcast, hosts Martin Splitt, Gary Illyes, and John Mueller from Google’s Search Relations team discuss the role of AI in content creation. They see AI as something that can enhance and supplement human creativity rather than something that will make human creators obsolete. During the … Read more
In search engine optimization (SEO), where the focus often swings toward the latest trends and advanced tactics, Google’s Search Off The Record podcast team recently reminded everyone to get the basics right first. Martin Splitt, Gary Illyes, and John Mueller of Google’s Search Relations team explained that many websites still need help with basic technical … Read more
Discover how proprietary research can set your content apart and elevate your brand while building your pipeline. Source link
AI large language models (LLMs) like ChatGPT have taken the world by storm and are being integrated into workflows, platforms, and software to make us more efficient and productive. ChatGPT is like the new Frank’s RedHot sauce; people use it for everything. Search engines like Google and Bing have changed to incorporate AI chatbots into … Read more
Growing your customer base without draining your budget can be tough, especially in today’s dynamic market. With constant search engine updates and ever-evolving user behaviors, how do you drive revenue for your business while keeping your customer acquisition costs low? How do you know where to focus your ad spend for maximum ROI? If you’re … Read more
Explore Amazon’s “AI Ready” program with eight free AI and generative AI courses for business professionals and non-technical audiences. Amazon’s ‘AI Ready’ initiative aims to train 2 million in AI by 2025, in response to high demand for AI skills and the potential for increased salaries in this field. The program includes free AI courses, … Read more
In a post on X, Google AdsLiaisons answered the top questions about automatically created assets (ACA). Now that automatically-created assets (ACA) for responsive search ads have rolled out in 8 languages, I wanted to answer some FAQs we’ve heard…. — AdsLiaison (@adsliaison) November 20, 2023 Google recently rolled out ACA for Responsive Search Ads (RSA) … Read more
Google’s core updates have often resulted in a traffic increase or decline for some websites. However, after the latest updates and possible bugs in Discover, publishers have noticed an unprecedented drop in website traffic and visibility in Google Search. Reports from various sources indicate that these changes have led to dramatic consequences, with some sites … Read more
Discover the value of Google Search Console for SEO, marketing, and business owners. Learn how this free tool provides insights into your site’s performance, engagement, and technical issues. Learn how you can use GSC to make more informed decisions for your website. Source link
Google’s John Mueller answered a question on Reddit in which the person asking the question apparently had questions about what the SEO tool was suggesting. What the tool was suggesting didn’t line up with the goal the SEO had. This is the question: “I write for and manage the blog of a Vietnamese travel agency … Read more
The decision for Altman’s departure follows the board’s deliberation over his communication approach, which they found lacked the necessary candor for effective governance. In the official statement, the board expressed gratitude for Altman’s contributions to OpenAI’s founding and growth but emphasized the need for new leadership to navigate the company’s future. They expressed full confidence … Read more
Systems, Signals, And Page Experience The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T. –Ben Steele, 09:11 Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as … Read more
Google’s Danny Sullivan posted details of a recent presentation he gave that focused on how the SEO community may have misunderstood how search rankings work, blaming the misunderstanding on Google’s guidance and documentation. One of the examples he gave was how virtually the entire publishing industry adopted the idea of adding author pages and bylines … Read more
As digital marketers and brands everywhere struggle for user attention online, the headline is perhaps one of the most important tools at our disposal. And though crafting a perfect headline might sound easy, there are many considerations that go into getting it right. To help your content creation, we’ll uncover the secrets of writing headlines … Read more
Google’s latest update to Bard, with new math and data visualization features, marks a significant advancement in making cutting-edge technology to younger users. This expansion of AI features could enrich educational experiences and support young people in crucial life stages. Google Expands Access To Bard For Teens The recent expansion of Bard includes a focus … Read more
Is the Nearby filter navigation actually making Google’s SERPs more local? Find out more through Miriam’s research. Source link
Everyone who touches your website is on the SEO team. The problem is that most people don’t know they’re on the team. An “always on” mentality regarding SEO can help mitigate risk and protect rankings. Since there’s no ‘easy’ button for a technical audit, join us for this special spotlight episode to learn how 24/7 … Read more
This holiday shopping season, Google aims to make your gift hunt more accessible than ever with new AI-powered features. In an announcement today, Google unveiled three new ways its generative AI technology can help consumers discover and purchase gifts. The new capabilities tap into Google’s Search Generative Experience (SGE), which brings generative AI into its … Read more
