Appeasing the advertising algorithms on social media and Google has always been a mix of art and science – but there are plenty of rewards, not only in terms of active engagement but also in terms of lowered ad costs. So far, AI tools have proved useful as an algorithm-cracker for the biggest digital marketing … Read more
Discover eight essential steps to elevate your local business client meetings from mundane to meaningful. With the right preparation, consultations can be opportunities for living and learning well! Source link
John Mueller, a Google Search Advocate, provided guidance this week regarding the path forward for websites impacted by recent search algorithm updates. The discussion started on X (formerly Twitter) by SEO professional Thomas Jepsen. Jepsen tagged Mueller, asking: “Google has previously said Google doesn’t hold a grudge and sites will recover once issues have been … Read more
Google removed their documentation on manually adding publications for review to be included Google News. An announcement via new documentation advises that publishers can no longer manually add their sites to be considered for Google News but existing publishers will continue to have access to customization features but that those too will be removed soon. … Read more
Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets better. 🆕 ✅Several #PMax updates announced today for more insights, goals and control. Here are the highlights: – New Customer Value mode is now in beta for … Read more
Following the recent SERPConf event, Google Search Analyst Gary Illyes shared insights that provided a glimpse into the latest trends and challenges in the SEO world. His LinkedIn post touches on a range of topics, from technical issues to the role of AI, providing a thorough overview of the industry’s current state. Addressing hreflang Frustrations … Read more
Crawlers. In the ever-evolving landscape of SEO, they’re a necessary evil. A critical component in ensuring that your content is discovered, indexed, and ranked by search engines. However, the traditional approach to SEO often involves a passive stance – waiting for search engines like Google to crawl your site on their own schedule. This can … Read more
One of the scariest SEO tasks is a site migration because the stakes are so high and the pitfalls at every step . Here are five tips that will help keep a site migration on track to a successful outcome. Site Migrations Are Not One Thing Site Migrations are not one thing, they are actually … Read more
WordPress powers hundreds of millions of websites, but it is not the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those seeking alternatives. This review provides an overview of 25 leading alternatives to WordPress across key website categories. We explore user-friendly website builders like Wix, Squarespace, and Weebly, which … Read more
WordPress announced the rollout of Studio by WordPress, a new local development tool that makes it easy for publishers to not just develop and update websites locally on their desktop or laptop but is also useful for learning how to use WordPress. Learn about Studio and other platforms that are make it easy to develop … Read more
Google updated their guidance with five changes on how to debug ranking drops. The new version contains over 400 more words that address small and large ranking drops. There’s room to quibble about some of the changes but overall the revised version is a step up from what it replaced. Change# 1: Downplays Fixing Traffic … Read more
Google has officially completed its March 2024 Core Update, ending over a month of ranking volatility across the web. However, Google didn’t confirm the rollout’s conclusion on its data anomaly page until April 26—a whole week after the update was completed on April 19. Many in the SEO community had been speculating for days about … Read more
Personal branding lets you take charge of your digital footprint, ensuring that what people find when they search for you online is accurate, positive, and aligned with your professional goals. Examples Of Personal Branding That Work Now that you understand the advantages of developing a personal brand, let’s look at a couple of real-life examples … Read more
In a recent episode of Google’s Search Off The Record podcast, team members got hands-on with Gemini to explore creating SEO-related content. However, their experiment raised concerns over factual inaccuracies when relying on AI tools without proper vetting. The discussion involved Lizzi Harvey, Gary Illyes, and John Mueller taking turns utilizing Gemini to write sample … Read more
Alphabet Inc., Google’s parent company, announced its first quarter 2024 financial results today. While Google reported double-digit growth in key revenue areas, the focus was on its AI developments, dubbed the “Gemini era” by CEO Sundar Pichai. The Numbers: 15% Revenue Growth, Operating Margins Expand Alphabet reported Q1 revenues of $80.5 billion, a 15% increase … Read more
Google ads extensions, now called “assets,” are an integral part of campaign success. They’re a great way to boost performance and gain the attention of potential customers. Not only can they help produce more clicks on an ad, but they may also be considered more high-quality clicks from users who are ready to take action … Read more
Google has published a research paper on a new technology called Infini-attention that allows it to process massively large amounts of data with “infinitely long contexts” while also being capable of being easily inserted into other models to vastly improve their capabilities That last part should be of interest to those who are interested in … Read more
Google updated their Googlebot and crawler documentation to add a range of IPs for bots triggered by users of Google products. The names of the feeds switched which is important for publishers who are whitelisting Google controlled IP addresses. The change will be useful for publishers who want to block scrapers who are using Google’s … Read more
