It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. If a … Read more
Close your eyes and imagine the Starbucks siren logo in a bright HubSpot orange. At best, it’s jarring; at worst, it renders the logo unrecognizable. That’s because the Starbucks logo isn’t just about the distinctive siren graphic, or the particular shade of green, or its round shape. Each of these elements works together to make … Read more
Are you struggling to find relevant networking opportunities? Struggling to develop relationships that drive tangible results? Are you thinking about how to create more brand opportunities for your business? However you feel about networking, this is the guide for you! Dive into strategies and practical tips to effectively network and build connections that lead to … Read more
![Ready to Make Reddit Work for Your Brand? [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/Ready-to-Make-Reddit-Work-for-Your-Brand-Webinar.png "Ready to Make Reddit Work for Your Brand? [Webinar]")
Looking to unlock the power of Reddit’s unique platform to boost your brand, build organic strategies, or foster community engagement? We’re bringing together the experts, and they’re going to tell you how to do it. Don’t miss this exclusive opportunity to receive actionable insights directly from the experts who help shape Reddit’s advertising and marketing … Read more
Social media integrations are a great way to combine marketing efforts across channels. They help customers shop directly from social networks like TikTok and Instagram, enhancing the shopping experience with seamless e-commerce. And provide brands with valuable social data for critical customer and market insights. In this way, social media integrations help you create memorable … Read more
The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. But these methods can be slow, often taking weeks or months to deliver … Read more
In a recent interview with Aleyda Solis, Google’s Search Liaison, Danny Sullivan, discussed the company’s approach to ranking smaller websites versus larger brands. This topic has long been a point of contention, with concerns that Google’s ranking systems favor brands over independent sites. Fairness In Search Results Sullivan claims that Google doesn’t inherently favor brands, … Read more
We’re bombarded with tens of thousands of messages everyday — and most of them are extensions of brand strategies. Instagram influencers tell us how to book a free first-class flight, the city bus is wrapped with an Apple ad, your favorite TV show has been interrupted by commercials ever since the streaming service raised prices. … Read more
When starting a business, most entrepreneurs will focus almost all their efforts on sales, and for good reason. After all, without a sufficient amount of sales, brands will struggle to get their business off the ground and profitable. But when looking at a longer-term picture, building a community is absolutely crucial for repeat sales, loyal … Read more
Trying to prove to new customers that your startup project is authentic can be trickier than you might think. After all, with so many scam websites and brands out there, customers are much more wary of new brands than they would be otherwise. But if you are able to garner brand authenticity, it can have … Read more
Creating a brand tone of voice isn’t as easy as putting pen to paper. Whether you’re an entrepreneur, a small business owner or a copywriter, nailing your brand’s tone of voice is imperative if you want your target audience to trust you and engage with your messaging. If you get the tone wrong, your audience … Read more
Has Google recently turned up the visibility dial for “brands”? Every consulting pitch deck has a “build a strong brand” slide. We all know “brand” is important for SEO. We’ve all heard Eric Schmidt’s quote: “Brands are the solution, not the problem. Brands are how you sort out the cesspool.” The impact of branding is … Read more
Even if you’re brand new to brand voice, you already know exactly what it is. I promise. Think of a few of your favorite brands, and consider why they’re favs. The product or service probably has a lot to do with it, but that’s only part of the story — a brand’s voice or personality … Read more
You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our profession. Marketing managers are even credited with coining the phrase back in the 1980s, but it’s safe to say a lot has changed since then. … Read more
As of July 2024, ChatGPT had approximately 2.9 billion monthly visits, compared to Google’s 130.1 billion, Facebook’s 13.2 Billion, X’s 4.1 billion, and Amazon’s 3.2 billion. While ChatGPT’s monthly visits might seem like peanuts in comparison, it has built a strong user base in months and will likely continue to dominate as AI search gains … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In today’s dynamic and competitive business landscape, marketing leaders are constantly seeking ways to demonstrate their marketing activities’ effectiveness and return on investment. Traditional metrics—sales data, market share, and customer surveys—provide valuable insights, but they … Read more
Today, we’ll be discussing the weird and wonderful world of influencer marketing! When working with influencers, it can be easy to fall into the age-old trap of working with the biggest possible influencers your budget can afford. But what if I told you that micro-influencers are not only cheaper but often more profitable? In this … Read more
Building a brand and focusing on brand awareness has become a current topic of discussion across SEO social media, but this is not a new concept; it’s just surfacing again. After the infamous Panda update in 2011, the rise of the “brand” entered into the conversation as Google began to put its emphasis on surfacing … Read more
