When you establish a distinct and powerful brand identity, your business can protect itself from the competition in much the same way a moat protects a castle. Learn how to build a strong brand moat with SEO in this blog post. Source link
Interested in gaining traction on TikTok? With a billion users on the platform, it’s no surprise you’re trying to find potential customers there. However, I’ve worked with many founders who don’t know how to make a TikTok video for their brand. They assume that only dance videos or weird challenges get viewed on the platform. … Read more
Trying to create brand awareness and authenticity in an ever-crowded digital marketplace is certainly not easy. But by leveraging user-generated content (UGC), you can achieve all of this and more while spending a fraction of the cost of a paid marketing strategy. My agencies, The Social CliQ and The Content CliQ, help founders find, plan, … Read more
Google has provided details about the capabilities and limitations of its AI image generation tools for Google Ads. The clarification came after search marketer Darcy Burk expressed excitement about the potential for AI to create product images. You know what, I don’t care what people say. I think Google is really nailing this AI integration … Read more
The latest and future workforce, Millennials and Gen Z spend a significant amount of their time on social networks. Concerning this worldwide phenomenon, headhunters and recruiters are concentrating more on social media recruiting and approaching global, high-quality talents. Social media networks are a gateway to effective recruiting and branding. Are you not already in the … Read more
One of a brand’s greatest gifts is its ability to communicate with its prospects and customers through social communities. These goldmines of customer sentiment and potential product or service positioning can provide every brand with a wealth of information. However, cultivating those communities and building the authenticity to engage with your customers takes time and … Read more
Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. But navigating the dynamic landscape of TikTok can be challenging. That’s where TikTok monitoring comes into play. By … Read more
Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers say building an active online community is crucial to a successful social strategy. Active social communities can establish your brand as an industry expert and provide additional value … Read more
Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local … Read more
The advice of producing content that aligns with Google’s E-E-A-T guidelines is universal amongst SEO professionals, but guidance on how to achieve this is few and far between. During the Helpful Content Update of September 2023, many travel websites were impacted. I ran a small study of more than 100 travel websites, and found that … Read more
Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity. The right brand architecture provides clarity around your products or services and influences how your brands and sub-brands relate to one another. Without this framework, … Read more
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The best brands stick in our brains because their presence … Read more
Advancing a brand is essential to extend its permeability, acknowledgement, and devotion among shoppers. It makes a difference in recognizing a company from competitors and driving client engagement, which eventually leads to an increment in deals. Without successful brand advancement, businesses may battle to flourish. Branded stock alludes to items unequivocally planned with a company’s … Read more
In the increasingly competitive and innovative world of the global digital economy, establishing a robust and comprehensive online advertising strategy is essential for businesses of all sizes across Australia that are looking to thrive in the competitive marketplace. As a business owner in Australia, you will undoubtedly encounter numerous brands that are all vying for … Read more
In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand. Source link
In the digital marketing realm, grasping your audience’s preferences and behaviors demands a deep dive into search insights – it’s about decoding their likes and habits from the intel you’ve gathered. By tapping into these insights for your branding, you’re gonna make sure that not only does your brand story hit home with the people … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Consistently creating engaging and educational content is not just valuable for a brand but almost obligatory in today’s competitive landscape. However, many marketers struggle to understand how to elevate their content and harness it to … Read more
Last week, I was looking for a new yoga mat on Amazon. Being someone who plays it safe, I usually go for Amazon Basics. So, I found a lovely blue mat for about 20 dollars and added it to my cart. I almost entered my card details when I spotted a beautiful purple mat with … Read more
