As an entrepreneur, your time and energy are likely getting pulled in several different directions. While you may get energy from the passion you have for designing products, planning marketing, and setting up your store, you may not have that same energy when it comes to bookkeeping! But it is just as important as any … Read more
Balancing brand and performance marketing has nothing to do with giving each side its amount of time in the limelight. There’s no magic harmony you’re going to create that delivers some sort of marketing tactic equilibrium and equality. This is the most controversial article I have ever written. A lot of people reading this will … Read more
Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — including a video on a landing page can boost conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. … Read more
When it comes to social media marketing, you’d be forgiven for forgetting about Pinterest. After all, there’s so much more noise surrounding Instagram, Facebook, TikTok, and even LinkedIn. But more noise also means more competition, and for that reason, it might be worth considering Pinterest as part of your social media strategy. Here, we’ll break … Read more
![The HubSpot Blog's Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/Copy-of-The-Future-of-Work-is-Flexible-Image-IG-598-×-398-px-595-×-400-px-517-×-517-px.png "The HubSpot Blog's Marketing Leadership Report: How 720+ Brand Leaders")
2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you’ve had to navigate the rise of AI, changing consumer trends, and tough economic times. 56% of the marketing leaders in our recent survey say marketing has seen more change in the past three years … Read more
As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn’t) with the company they endorse. If you‘re a small or upcoming brand, you may think celebrity marketing isn’t … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I hear people talk about the power of “story” in marketing. The best marketers — and the best brands — are the ones telling the best stories. However, I believe most brands are telling … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Many of them want to win over a bigger and more diverse customer base, but I … Read more
Ever wonder how the most successful businesses in the world started? How did they create a globally recognised brand? Well, we take a deep dive into eight of the top brands in the world and outline their lessons and guidance on building a strong brand identity. It addresses the challenges many businesses face when creating … Read more
Brand traffic converts at a higher rate, has better organic click-through-rates, and seems to have a positive impact on non-brand organic ranking. But building your brand on the SERPs is time consuming… What if you could increase your brand search volume and do it in months, instead of years? Watch on-demand as we analyze 3 … Read more
![How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/internal-marketing-1-20241126-7031360.webp.webp "How Internal Marketing Helps You Build a Strong Brand From")
As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing this article. My first thought was … that’s not my job. But the more I dug into the subject, I realized that’s not entirely true. Anytime I share a new content series or blog … Read more
Having a strong brand makes everything in SEO easier. Brands have better user signals on their sites, better click-through rates in the SERPs, and get preferential treatment from Google. Google’s algorithms elevate sites with strong brand signals and punish companies that are too aggressive about SEO without having “the engine” to back it up. Image Credit: Lyna … Read more
You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music, parties, and deals this time of year, I’m excited about — holiday marketing. Holiday campaigns are arguably your brand’s biggest chance of the year to get creative and connect with your audience on a … Read more
Paid search advertising has many arms. Marketers spend years crafting strategies to drive results through Google Ads, Microsoft Ads, and more. Of these many strategies adopted by brands and agencies, in my experience over the last 15 years, one topic that sits across every paid search strategy is brand bidding. What Is Brand Bidding? Brand … Read more
Whether you’re a startup or a global powerhouse, hopping on the podcast bandwagon is a smart move to boost your brand awareness, increase sales or subscriptions and dive deeper into the data of your target demographics. The best part is that all of this has the potential to be achieved with a smaller budget than … Read more
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. If a … Read more
Close your eyes and imagine the Starbucks siren logo in a bright HubSpot orange. At best, it’s jarring; at worst, it renders the logo unrecognizable. That’s because the Starbucks logo isn’t just about the distinctive siren graphic, or the particular shade of green, or its round shape. Each of these elements works together to make … Read more
Are you struggling to find relevant networking opportunities? Struggling to develop relationships that drive tangible results? Are you thinking about how to create more brand opportunities for your business? However you feel about networking, this is the guide for you! Dive into strategies and practical tips to effectively network and build connections that lead to … Read more
