In 2014, I began bringing to life an idea for a product and brand that did not yet exist in the market—elevated, everyday, and American-made paper goods to inspire productivity and creativity. I spent nearly a year fleshing out this idea, prototyping, designing, researching manufacturers, and writing a business plan. It was immediately clear that … Read more
The digital marketplace has changed the way we shop. It has made shopping more accessible on a global scale and it has led to a dramatic shift in how we buy goods and services. E-commerce is the fastest-growing retail channel, accounting for the majority of all retail sales growth between 2016 and 2022 E-commerce has … Read more
Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not a real thing in Google’s algorithm, but he also said that there may be value to site visitors who encounter them. Brand Mentions There is a longstanding idea in … Read more
Being a contractor can be difficult if you do not immediately make yourself stand out from the local competition. Thankfully, there are many cost-effective, surefire ways to do just that, and you can start on them today. From branding to content, having a strong idea of what you want to accomplish as you set your … Read more
More than a few companies have been burned by the wrong approach. Make sure yours isn’t one of them. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: supersizer | Getty Images January 24, 2020 5 min read Opinions…
el_cigarrito/ShutterstockInterbrand, a brand consultancy firm, ranked the world’s biggest companies.They based the ranking on brand strength now, how the brand wants to improve in the future, and what value does it add to the company. Amazon, Google, and Microsoft were some of the leading brands to consumers, while Facebook fell out of the top 10.…
