If you are a content creator on TikTok, you just need to be fresh and creative to stand out from the crowd. To do that, you will need to think outside the box, and you can do that with the help of platforms like the TikTok Marketplace and the TikTok Creative Center. In this article, … Read more
A localized marketing approach can unlock significant growth potential for your business – but it can also be highly competitive. So, what will it take to raise the bar and outperform your competition? How can you avoid missed revenue opportunities and maximize your brand’s visibility? On May 31, I moderated a webinar from SOCi’s Monica … Read more
A logo provides a simple, memorable reflection of your brand’s value. So, as a brand evolves, it’s natural that the visual representation of the brand should evolve alongside it. In a brand’s early days, you have a very limited view on what your brand is and what it will become. As a result, first attempts … Read more
In a recent Formation.ai study, respondents listed the following top three personalization strategies most likely to increase their loyalty to a brand: Personalized website experiences Marketing email Mobile notifications As modern marketers, these results seemingly help us to focus our personalization programs on the marketing channels that matter most to customers. Not. So. Fast. In … Read more
It’s getting difficult for marketers to ignore the popularity and influence of TikTok. Brands on TikTok are reaching younger audiences, increasing brand awareness, and going viral — all by leveraging the power of short-form video. Of course, it also helps that TikTok has over 1 billion active users and a fantastic engagement rate — far … Read more
Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate … Read more
Looking for the latest social media demographics for 2023? You’ve hit the jackpot. The importance of a data-driven social strategy can’t be overstated — up-to-date demographics are crucial to marketers. Because the social space is constantly evolving. With more networks available than ever before, you need to spend your time and budget wisely. Specifically, you … Read more
Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you’ve probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks? To help you avoid missteps as you explore the … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Voice recognition technology has been around since the ’50s, but it wasn’t until the rise of the smart speaker ago that it finally began to reach its potential. Today, only a few words— “OK, Google” … Read more
As a small business owner, I understand the pains of trying to do it all—especially on social media. My company, The Creative Exchange (TCE), has helped direct-to-consumer startups and businesses take advantage of the latest trends in social media marketing. From mastering TikTok to unearthing old channels, TCE has been able to drive strategies that … Read more
Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases. Machine learning is a facet of artificial intelligence (AI) that uses algorithms to complete specific … Read more
![The Most Commonly Tattooed Brands [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/The-Most-Commonly-Tattooed-Brands-Infographic.jpg "The Most Commonly Tattooed Brands [Infographic]")
Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word “tattoo” as well as popular brand names. Read the full article at MarketingProfs
What do a hamburger restaurant chain, a law firm, and a sustainable packing company have in common? They all use social media to grow their brand and they all call on the team at Influence Media to help them create and manage their social content. Founded by Luke Thornton and based in the UK, Influence … Read more
Multiple challenges surface when creating content for a finance company. Dealing with legalities tops the list, but there’s more. Much more. In working with multiple companies in the financial sector and ghostwriting for top investors/financial CEOs in the pages of Forbes and other business magazines, I’ve had my share of difficulties. Below, I share challenges … Read more
