Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. What are these four Ds? Starting in July, consumers are deliberate, thoughtfully planning their holiday purchases and wishlists. From October to November, they’re deal-seeking, hunting for deals and prioritizing quality … Read more
Let’s face it, we could all do with a little lighthearted fun once in a while. Last June, I and the Trends team discovered that adults were increasingly searching what we called “kidding around terms:” like “fairytale bedrooms for adults,” “adult pigtails,” and the funny list continued. As it turns out, the party was just getting … Read more
If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing … Read more
When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. It’s nearly impossible to make a perfectly neutral statement that will satisfy all points of view, which is what many brands try to do … Read more
Success in the media space is a moving target. While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. Media Companies That Are Spinning Success Reese Witherspoon’s Hello Sunshine is rewriting the playbook for … Read more
Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Celebrity New Hires Recently, Delta Air Lines announced Tom Brady would be brought … Read more
If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic economic rules? Because changes in … Read more
![5 AI Changes For Agencies & Brands [On Demand Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/5-AI-Changes-For-Agencies-Brands-On-Demand-Webinar.jpg "5 AI Changes For Agencies & Brands [On Demand Webinar]")
Google’s algorithm is always changing. And along with new AI integrations, it’s crucial to know how your, or your clients’, websites could be affected. Are you taking advantage of these changes to keep your SEO game strong? On September 6, I moderated a webinar with Cynthia Sener and Morrissey Balsamides of Chatmeter. They discussed updates … Read more
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. White … Read more
In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the … Read more
Many of the companies generating buzz on social media right now likely all have something in common: it’s not just their brand accounts posting great content, but their employees too. That’s particularly true for businesses and employees active on LinkedIn. According to the network-building platform, content posted by employees is seen as three times more … Read more
In the bustling world of digital marketing, the cannabis industry finds itself at an intriguing intersection. As legalization spreads across the U.S., there’s a rapidly growing market for cannabis products. However, this industry’s unique position means conventional advertising methods can be unavailable or heavily restricted. Yet, where traditional means fall short, digital strategies present great … Read more
Staying ahead of the curve is essential for agencies and brands looking to succeed in 2023. With Google’s algorithm constantly updating and AI technology quickly advancing, how can you use these changes to your advantage? How can you stay up-to-date and streamline and maximize your online reputation? In order to thrive in the world of … Read more
On the hunt for a Salesforce Social Studio replacement? You’ve come to the right place. Last year, we announced our global partnership with Salesforce and we’ve been hard at work ever since. We’re making it easy for Salesforce customers to manage their full social media presence while maintaining a 360-degree view of their customer. With … Read more
Since launching in July, Threads has accumulated 120 million users. Among those users are brands using the platform to connect with their audience and boost brand awareness. After just a month, some brands have gained hundreds of thousands — even a million — followers. So, what are the top brands on threads, and how did … Read more
The concept of search intent and the recommendation that marketers pay close attention to it when targeting organic keywords is well established in SEO. But while a lot of SEO writing has described search intent (for example, these two excellent articles on SEJ on creating content that satisfies search intent and understanding how people search), … Read more
If you want to have a great Instagram strategy, you need to know all the ins and outs of the platform. Dig into our Instagram hacks to make sure you know how to use each aspect of the app, from creating an enticing bio to copywriting engaging captions. All of these hacks can help you grow your Instagram … Read more
![Leveraging WordPress To Tell Your Brand's Story [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/Leveraging-WordPress-To-Tell-Your-Brands-Story-Podcast.jpg "Leveraging WordPress To Tell Your Brand's Story [Podcast]")
Unlocking Your Brand’s Potential with WordPress: Insights from the Executive Director Have you ever wondered how WordPress can transform your brand’s narrative and enhance your online presence? Executive Director of WordPress, Josepha Haden Chomphosy, joined me on the SEJShow to discuss the impact of the open source model on WordPress’s growth and economy and provides … Read more
