Evidence-Based Content Builds Trust | Marketing Smarts Live Show

Evidence-Based Content Builds Trust | Marketing Smarts Live Show

Modern customers are incredibly skeptical. They’re not likely to take anything you say at face value. And why should they if you don’t include evidence to back it up? Content accomplishes its goals only when the readers trust your brand, explains Melanie Deziel in this episode of the Marketing Smarts Live Show. “The first thing … Read more

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