What Is Disruptive Innovation? | Marketing Smarts Live Show

What Is Disruptive Innovation? | Marketing Smarts Live Show

This episode of the Marketing Smarts Live Show features David Aaker, a renowned figure in the world of marketing. Together with host George B. Thomas, he delves into the fascinating concept of disruptive innovation and its impact on B2B branding, storytelling, and social efforts. Let’s dive into the key takeaways from this episode and explore … Read more

Evidence-Based Content Builds Trust | Marketing Smarts Live Show

Evidence-Based Content Builds Trust | Marketing Smarts Live Show

Modern customers are incredibly skeptical. They’re not likely to take anything you say at face value. And why should they if you don’t include evidence to back it up? Content accomplishes its goals only when the readers trust your brand, explains Melanie Deziel in this episode of the Marketing Smarts Live Show. “The first thing … Read more

The B2B Customer Journey | Marketing Smarts Live Show

The B2B Customer Journey | Marketing Smarts Live Show

According to the wisdom of this episode’s guest, Pam Didner, the customer journey is best approached by B2B marketers not from the customer’s perspective but from consideration of the touchpoints they, the marketers, have control over. Otherwise, she says, it’s easy to become overwhelmed and confused. “All of us have thousands of paths or options … Read more

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