Like many small businesses, I had essentially zero marketing budget when I started my PPC (pay per click) agency Getuplead. Even though my colleagues and I are experts in handling paid marketing for other brands, it wasn’t something we could initially afford to do ourselves. But with so many competitor agencies out there, it was … Read more
When I launched my kids’ spa party bus, Luxe Gather, in 2022, it felt especially challenging given my business is fairly niche and a new concept to many. I knew that building brand awareness would be critical and that showing off the party bus experience would be valuable to help parents get a tangible sense … Read more
The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond. Star ratings can help businesses earn trust from potential customers, improve local search … Read more
Ongoing efforts with elements like updates, photos, and review responses show that your institution is an active, welcoming one that cares to be found and chosen by neighbors. Learn how to optimize your place of worship’s Google Business Profile with Miriam’s eight tips. Source link
![How to Use AI to Market Your Small Business [+ My Favorite AI Tools]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/aismallbusiness.webpkeepProtocol.webp "How to Use AI to Market Your Small Business [+")
Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. For example, I’d long wanted to sell merchandise with my designs. However, the thought of getting started and thinking about … Read more
I became a marketer because I love storytelling — a craft that I and many other content strategists treat like an art. Like all art, storytelling requires creativity, vision, skill, and practice. The result of this discipline? Marketing campaigns that really pull your audience in. When I think about storytelling in business, my mind goes … Read more
Consumer feedback is an essential gift to local businesses, helping them continuously improve customer satisfaction, but it can be both effectively given and gratefully received with a little extra care for civility on both sides. Source link
If you were to ask me about my superpower, I’d say I’m really good at making money fast. I’m a serial entrepreneur who started my first company when I was 17. I’ve had five ventures and two exits. Until this point, my life strategy has been to build a business, make the money I need, … Read more
Google has announced that it will discontinue the chat feature in Google Business Profiles. The wind-down process will start on July 15, and the functionality will complete on July 31. The news was emailed to businesses, acknowledging the potential difficulty of the decision and emphasizing Google’s commitment to remaining a helpful partner in business management. … Read more
Meta offers several tools to help implement marketing strategies and manage your online presence effectively. But if you’ve never interacted with them before, it can be an overwhelming experience. So whether you’re a beginner creator or small business owner, this guide will walk you through the key setup tasks and common activities for Meta Business … Read more
Learning how to use TikTok for business can level up your marketing strategy. The platform is home to over 1.5 billion users of all ages. But surprisingly, only 26% of marketers are currently using TikTok. Considering the massive user base and engagement rates the platform offers, there’s a huge opportunity for brands to capitalize on … Read more
Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages. I know how overwhelming it can be to choose the … Read more
Nowadays, an effective online presence is the key factor of business success. This is exactly the reason why mobile apps are the perfect means for innovation and profit. Among three billion mobile phone users worldwide mobile technology is one of those that has hugely affected consumers’ way of life at every corner. Mobile apps offer … Read more
![Writing the Ultimate One-Pager About Your Business: 8 Examples and How to Make One [+ Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/onepager-1.webpkeepProtocol.webp "Writing the Ultimate One-Pager About Your Business: 8 Examples and")
Whether you’re a business owner or a sales rep, you’re always pitching your services, telling potential clients what you offer as succinctly as possible. Trust me, I’ve been there myself, trying to sum up my copywriting business in as few words as I can. That’s where the business one-pager has come to my rescue. I’ve … Read more
The latest and future workforce, Millennials and Gen Z spend a significant amount of their time on social networks. Concerning this worldwide phenomenon, headhunters and recruiters are concentrating more on social media recruiting and approaching global, high-quality talents. Social media networks are a gateway to effective recruiting and branding. Are you not already in the … Read more
Whether you’re behind the wheel of a dealership, running a tire shop, or steering any other type of automotive business, mastering SEO remains an indispensable component of a successful marketing strategy in 2024. Today’s automotive consumers are more connected and informed than ever. Moreover, the preference for organic search results over paid advertisements remains strong, … Read more
Nowadays, not only coming up with a completely original business idea, but also succeeding with it, is almost unheard of. We’ve commodified nigh on every aspect of our lives, and competition is steeper than ever in most niches. For instance, while dating services used to generally be frowned upon or laughed at, they’ve exploded in … Read more
This chapter is an extract from Female Founders’ Playbook by Anne Boden ©2024 and is reproduced with permission from Kogan Page Ltd. Are you ready to build a high-growth business? If you realize that, yes, you are an entrepreneur at heart and accept that you have many advantages you hadn’t previously even considered, there is … Read more
