Earlier this year, the Department of Justice (DOJ) published its first web accessibility guidance in 10 years. It was meant to remind businesses of all sizes that their websites — just like physical storefronts — need to be accessible to people with disabilities. The DOJ guidance comes at a time when the majority of US … Read more
Email marketing has become one of the supporting pillars of marketing for global brands. Email marketers use multiple strategies to engage the user, promote products, build relationships and increase brand awareness. Marketo email templates help the marketers set up elaborate and impressive brand awareness campaigns with ease. However, if not done correctly, it can cause … Read more
Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue. Read the full article at MarketingProfs
Nearly half of HR leaders believe that meeting culture–the length, frequency, and outcomes of meetings–is a major challenge for their company, according to recent research from Time Is Ltd. and Ascend2. Read the full article at MarketingProfs
Business leaders say staffing issues/shortages will be the biggest challenge to successfully delivering customer engagement and experience in 2022, according to recent research from Verint. Read the full article at MarketingProfs
Trying to establish a more consistent SEO structure within your organization? Wish every SEO fire had a more standardized, easy-to-follow solution? We know – no two days in SEO are the same. However, finding a consistent approach that provides meaningful impact is surprisingly easy. And – it works whether you’re in-house, an agency, or a … Read more
B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research from HIPB2B and Ascend2. Read the full article at MarketingProfs
