YouTube has announced that Posts will now appear in the Shorts feed. This change allows users to see and interact with Posts while watching short videos. How the Feature Works You can now see Posts while scrolling through Shorts on YouTube. In the screenshot below, you can see that the layout keeps the same vertical … Read more
Podcasts have an undeniable allure for both their creators and fans. They hit all the right points – accessibility, depth, and variety – and have cemented their top content format status. As of 2024, over 5 million podcasts and 70 million episodes are available worldwide. With that many podcasts, you can be sure there’s a … Read more
Google Shopping isn’t just about bidding and budget management – it’s about feeding Google the best possible data. Unlike traditional search ads, where keywords dictate targeting, Shopping campaigns rely on your product feed. The quality, accuracy, and completeness of your product data determine how often and where your ads appear. A well-optimized feed improves impressions, … Read more
![Surprising Review Stats To Feed Your Local Strategy [Study]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/Surprising-Review-Stats-To-Feed-Your-Local-Strategy-Study.png "Surprising Review Stats To Feed Your Local Strategy [Study]")
If you’ve already walked a long mile in your local SEO shoes, chances are you have plenty of lived experiences that allow you to predict some of the responses to large-scale local business review surveys. It’s affirming to see, for example, that 85% of our respondents place a degree of trust in local business reviews, … Read more
Google revealed it’s working to bridge the gap between two key product data sources that power its shopping results – website markup using schema.org structured data and product feeds submitted via Google Merchant Center. The initiative, mentioned during a recent “Search Off The Record” podcast episode, aims to achieve one-to-one parity between the product attributes … Read more
Google officials confirmed on X (formerly Twitter) that there’s no way to block content from appearing in Google Discover, despite the ability to do so for Google News. The conversation was initiated by Lily Ray, who raised concerns about a common challenge where certain content may not be suitable for Google News or Discover but … Read more
YouTube has introduced a new feature that allows podcast creators to upload their podcast RSS feeds directly to YouTube Studio. The direct RSS feed integration enables audio-focused podcasters to share their content on YouTube more easily without manually uploading individual episodes. Simplifying Podcast Distribution RSS, which stands for Really Simple Syndication, is a technology commonly … Read more
Google is running an experiment that may bring its Discover feed to desktop users. The Discover feed shows recommended content like news, weather, sports scores, and stock prices directly on the Google homepage, alongside the traditional Google search bar. In a statement, Google confirmed testing the Discover feed on desktop, but only in India. The … Read more
LinkedIn announced it has enhanced its recommendation algorithm with AI to deliver more personalized experiences across the platform. In a blog post, LinkedIn reveals the technical details and engineering work behind its AI upgrades. This article, on the other hand, covers the most pertinent details for marketers and businesses. While the underlying technology is complex, … Read more
Instagram is adding new Threads features to organize the growing volume of shared content. In separate updates from Instagram CEO, Adam Mosseri introduced new ways to find Reposts on Threads and a new audio feature for Instagram. Reposts Tab For Threads Profiles According to Mosseri, the reposts tab will provide users with a consolidated view … Read more
Adam Mosseri, CEO of Instagram, released a new video and blog post explaining how the Instagram algorithm works for Stories, Feeds, Reels, and Explore. In addition to ranking, it contains more information about shadowbanning, reviewing your account status, and best practices for growing an Instagram audience. The following is an update to the original video … Read more
The evolution of the web never stands still. As new technologies are developed, consumer behaviors change and the core infrastructure that underpins the internet is forced to adapt. The HTTP protocol – used to transfer data between client and server – has gone through a number of different iterations, all of which have enhanced the … Read more
