Key takeaways As an email marketer, you know you’re a trustworthy sender. But your subscribers will mark you as spam if you don’t respect their inbox by sending too many emails or irrelevant emails too often. The more engaged your subscribers are, the better your deliverability. That’s why you should embrace any unsubscribes—it’s better to … Read more
There are several reasons to migrate your website. They might be to enhance website security through another hosting provider, update your brand image, or improve your user experience. Whatever the reason, you’ll need to follow a migration process that allows you to update your site without compromising your SEO rankings, traffic, and revenue. Many SEO … Read more
With the holiday approaching fast, it’s time to go through holiday SEO pitfalls and learn how to avoid and fix them. Salesforce predicts a 2% year-over-year global sales growth for November and December, totaling $1.19 trillion, with U.S. sales expected to reach $277 billion – also up 2% from last year. With people holding on … Read more
Many SEO pros dream of going solo, especially early in their careers. It’s tempting, right? More money, freedom, flexibility, and growth opportunities. But here’s the deal: Just deciding to go independent doesn’t magically make all that happen. I learned quickly that success as an independent SEO consultant requires more than just SEO skills. You also … Read more
One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes to your sites, and ensure that there’s buy-in to how you will be tracking conversions. We’re going to dive into how to secure permission to get … Read more
SEO is a complex, vast, and sometimes mysterious practice. There are a lot of aspects to SEO that can lead to confusion. Not everyone will agree with what SEO entails – where technical SEO stops and development begins. What also doesn’t help is the vast amount of misinformation that goes around. There are a lot … Read more
SEO is a complex, vast, and sometimes mysterious practice. There are a lot of aspects to SEO that can lead to confusion. Not everyone will agree with what SEO entails – where technical SEO stops and development begins. What also doesn’t help is the vast amount of misinformation that goes around. There are a lot … Read more
Data transfer is a crucial step for companies, involving moving information from one system to another. It is essential during system upgrades, software installations, or when implementing new tools. While data transfer brings advantages in terms of improved efficiency and access to data, it can also present challenges if not handled correctly. In this article, … Read more
Choosing developers for a startup is possibly as important as it is complicated, particularly for non-tech founders who have to venture onto unfamiliar ground. Nonetheless, picking the right developers doesn’t necessitate a degree in computer science; there are a few key strategies that can help any non-tech founder build a crack development team by just … Read more
Robots.txt is a useful and powerful tool to instruct search engine crawlers on how you want them to crawl your website. Managing this file is a key component of good technical SEO. It is not all-powerful – in Google’s own words, “it is not a mechanism for keeping a web page out of Google” – … Read more
Blogging has become a common practice these days, and everyone is inclined to create quality blog posts. Blog writing has become a prevalent tool for reaching out to your target audience. However, like other digital marketing components, blogging has challenges and problems. Facing problems in your niche is common, but tackling them precisely is what … Read more
Did you know an email can display more than 300,000 different ways depending on the email client, device, and reading environment? In other words…there are 300,000 potential ways an email can break. And that’s before all of your stakeholders decide to poke and prod your code in different ways. With 60% of companies needing at … Read more
Whether you’re just starting out, trying to take your business to the next level, or in need of a sounding board for ideas as your business begins to grow, you’re going to want to consider a business coach. Don’t worry; business coaches differ significantly from your old high-school gym coach. No one’s going to yell … Read more
A creative Google Search Central blog article may lift the mystery surrounding the impact of common web errors for website visitors. Google Analyst Gary Illyes illustrated – literally and figuratively – the reasons behind different types of web errors reported in Google Search Console (GSC). Where do HTTP errors come from, really? Let us our … Read more
![Leadership Styles: The 11 Most Common & How to Find Your Style [Quiz]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/leadership-styles-4.jpgkeepProtocol.jpeg "Leadership Styles: The 11 Most Common & How to Find")
Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. There are many different styles of leadership, and each can have a different impact on a company. In this post, we’ll cover the most common types of leadership, how they influence … Read more
![Generative AI - Using Tools Effectively While Avoiding Common Traps [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/Generative-AI-Using-Tools-Effectively-While-Avoiding-Common-Traps.jpg "Generative AI - Using Tools Effectively While Avoiding Common Traps")
Strategies for Effective Implementation and Business Growth ChatGPT and other Large Language Models (LLMs) are seemingly everywhere, and it’s crucial to learn what’s possible with them while acknowledging their flaws. After all, do LLMs have their intelligence? Is ChatGPT ready for “prime time,” or is it merely a toy that can lead to fake and … Read more
If you had a chance to read previous guides we’ve published on Google Analytics 4 (GA4), you probably know that it is not a plug-and-play analytics tool like Universal Analytics was. There is a lot of information one needs to absorb in order to be able to set up GA4 properly, and time is ticking. … Read more
Businesses are always under siege when it comes to digital threats. The digital age has brought about much advancement that has made life faster and more convenient. However, with these advancements comes the threat of cyber attacks. The majority of these attacks can have disastrous consequences for businesses. It is crucial for companies to protect … Read more
