Every time I work with a new brand, my first order of business is to conduct a competitive analysis. A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth opportunities. In this article, I’ll break down the exact steps I follow to conduct competitor analysis and … Read more
Think about the last purchase you made. What made you choose one product over another? Its look? Its ease of use? The price point? Consumers have to weigh many options any time they make a purchase. So it pays for your brand and products to stand out against the competition. But what does make your … Read more
The Group of Seven (G7), a group of the advanced economies of the world, agreed to a code of conduct for companies engaged in developing artificial intelligence technologies. While the code of conduct is voluntary, it is meant to serve as guidance for companies that are developing AI technologies, a stopgap until formal regulations are … Read more
Finding and analyzing the search terms people enter into the search engines for SEO is called keyword research. It helps one find which keywords are the best to target and provides valuable insights into the queries the target audience searches on Google. SEO Company Dallas is a company that conducts effective keyword research. One can … Read more
Are you wondering why competitor analysis is important? Like sports teams study their opponents to find weaknesses, businesses can examine their competition to improve their SEO strategy. By closely looking into your competitors, you learn what works and what doesn’t. Let’s get into it. Table of Contents What is a competitor analysis? Competitor Analysis Template … Read more
Welcome to Litmus Live Behind the Scenes, where each month leading up to the conference we’ll dig in to some of the work we’re doing to prepare for Litmus Live, and shine some light on how we make the conference happen. Codes of conduct were never something I gave much thought to—I never had to … Read more
It’s a fact that even the best content writers and search engine optimizers occasionally strike out with a new piece of content. For whatever reason, and despite your best efforts, not everything you publish is going to be a hit. Sometimes, despite your best efforts, it will get buried, fail to rank in search results, … Read more
When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that … Read more
It’s impossible to connect with a crowd of faceless nobodies. You have to know whom you’re marketing to if you want your marketing to be effective. Audience analysis can help. Here’s how to get started. Read the full article at MarketingProfs
