Enhance your B2B SEO strategy with structured resource sections. Learn how to optimize your site’s hierarchy and content to target diverse customer queries and boost search visibility effectively. Source link
With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer. LinkedIn hashtags are searchable, … Read more
Content continues to sit atop the list of priorities in most marketing strategies, and there is plenty of evidence to support the reasoning. Simply put, content marketing is crucial to any digital marketing strategy, whether running a small local business or a large multinational corporation. After all, content in its many and evolving forms is … Read more
In this Whiteboard Friday, learn about how to use reading patterns to optimize your content and understand how users are engaging with it. Source link
From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers. Source link
Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. While some individuals might be taught crisis management theory at … Read more
Google’s John Mueller answered a question on Reddit about whether showing different content based on IP address of the site visitor affected SEO. His answer offered insights into Google’s crawling and indexing. Showing Banners For Specific Countries The person asking the question managed a website that wanted to show a banner on the side of … Read more
If you’ve always been in awe of folks using the Google Search Console API to do cool things, this article is a good read for you. You can use BigQuery with the GSC bulk data export to get some of the same benefits without requiring the help of a developer. With BigQuery, you can efficiently … Read more
YouTube has announced the introduction of a new tool in Creator Studio that requires creators to disclose when their videos contain realistic content generated or altered by AI. As stated in YouTube’s announcement: “Viewers increasingly want more transparency about whether the content they’re seeing is altered or synthetic.” To address this growing demand, YouTube will … Read more
AI content creation tools have become much more accessible and mainstream since the release of ChatGPT and Gemini (previously known as Bard) by Google. Since then, we have seen an accelerated uptake in the use of AI tools – and especially in AI content generation. Revisiting an article we wrote pre-ChatGPT, we have reassessed our … Read more
Using visual content significantly boosts engagement in social media advertising, attracting user interest and prompting more interactions. A study carried out by PR News reveals that posts with images receive 94% more views than those without, underscoring the compelling attraction of visual elements in drawing and maintaining the audience’s focus on social platforms. This strategic … Read more
SEO professionals have long discussed the concept of a “crawl budget,” which refers to the limited number of pages search engines can crawl daily. The assumption is that sites must stay within this allotted budget to get pages indexed. In a recent podcast, Google search engineers debunked some misconceptions about crawl budget and shed light … Read more
Google’s March 2024 core algorithm update is penalizing sites made with AI generated content and it’s a fact that AI-generated content cannot meet the quality standards that Google’s various documentations outline. But there is still a way to use AI in a way that results in high quality content. Why AI Cannot Meet Google’s Quality … Read more
Today’s Ask An SEO question comes from Chandler, who asks: “If you don’t have a direct buying trigger on a particular page, how do you track the ROI of that piece of content? Particularly if you are not an ecommerce brand.” This is a fantastic question and one with multiple solutions. I’m going to break … Read more
AI content creation tools have become much more accessible and mainstream since the release of ChatGPT and Gemini (previously known as Bard) by Google. Since then, we have seen an accelerated uptake in the use of AI tools – and especially in AI content generation. Revisiting an article we wrote pre-ChatGPT, we have reassessed our … Read more
Native Advertising: In this age of digitalization, where we cannot have enough attention and customers are being bombarded with promotional messages, making the message outstanding has become a challenge to marketers. Many classical ways of advertising can hardly catch the target audience and stimulate close and meaningful communication. That is what content marketing does, bringing … Read more
Google has announced a significant update to its search algorithms and policies to tackle spammy and low-quality content on its search engine. The March 2024 Core Update, which the company says is more extensive than its usual core updates, is now rolling out. This update includes algorithm changes to improve the quality of search results … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Consistently creating engaging and educational content is not just valuable for a brand but almost obligatory in today’s competitive landscape. However, many marketers struggle to understand how to elevate their content and harness it to … Read more
