Google Trends: How To Use It For SEO & Content Marketing

How To Use It For SEO & Content Marketing

Google Trends is a Google tool that offers a wealth of information that is useful for SEO and content creation. From real-time search trends to related queries and category insights, Google Trends offers marketers plenty of opportunities to hone their strategy and optimize for better performance. This article will act as an in-depth guide to … Read more

Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More [Podcast]

Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More [Podcast]

Want to learn how the experts create viral content? We talked to Brian Kearney to learn how on the lastest SEJ Show episode. The post Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More [Podcast] appeared first on Search Engine Journal. Source link

Google Adds Support For Paywalled Content In Rich Results Test Tool

Google Adds Support For Paywalled Content In Rich Results Test Tool

Google has announced an update to the Rich Results Test tool that now allows you to validate structured data markup for paywalled content. This new capability aims to help publishers properly mark subscription-based content on their sites. The change comes as Google continues to refine how it handles indexing and displaying paywalled content in search … Read more

Snapchat Content Goes Beyond The App With New Embed Capability

Snapchat Content Goes Beyond The App With New Embed Capability

Snapchat launches embed features for Lenses, Spotlight, Stories, and Profiles, allowing users to share content on websites for the first time. Snapchat allows users to embed Lenses, Spotlight, Stories, and Profiles into external websites. The new embed features aim to expand Snapchat content beyond its mobile app. For publishers, embedding Snapchat content provides interactive elements … Read more

How To Use It For SEO & Content Marketing

How To Use It For SEO & Content Marketing

Google Trends is a Google tool that offers a wealth of information that is useful for SEO and content creation. From real-time search trends to related queries and category insights, Google Trends offers marketers plenty of opportunities to hone their strategy and optimize for better performance. This article will act as an in-depth guide to … Read more

7 Key Metrics In Measuring Content Effectiveness

7 Key Metrics In Measuring Content Effectiveness

Measuring content performance is the compass that guides successful digital marketing endeavors. It provides invaluable insights into what resonates with your audience – enabling you to refine strategies, optimize resources, and maximize ROI. To do this successfully, you need to understand the metrics behind evaluating a successful customer journey. If you’re looking to maximize your … Read more

Google’s SGE Gets An AI Upgrade: Now Generates Images & Written Content

Google's SGE Gets An AI Upgrade: Now Generates Images & Written Content

Google is further experimenting with generative AI in SGE to create images, draft content, and enhance productivity. Google is integrating generative AI into Search to create images and draft content. The technology will include safeguards to prevent misuse and maintain user privacy. Feedback on these AI experiments can be submitted via Search Labs in the … Read more

Upgrade Your SEO & Content Strategy With Pillar Pages & Topic Clusters [Webinar]

Upgrade Your SEO & Content Strategy With Pillar Pages & Topic Clusters [Webinar]

The world of search is ever-evolving – just when you think you’ve got the hang of it, it changes again. And with AI becoming increasingly influential in shaping search results, it’s more important than ever to make sure your content is competitive. So what can you do to boost your rankings on search engine results … Read more

How I Designed a LinkedIn Thought Leadership Content Creation System

How I Designed a LinkedIn Thought Leadership Content Creation System

I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn … Read more

X Creator Pay: Is X's Ad Revenue Pay Worth it for Content Creators?

X Creator Pay: Is X's Ad Revenue Pay Worth it for Content Creators?

Creators and users on the app formerly known as Twitter can now earn money thanks to a new program rollout. X’s new ad revenue-sharing feature is the latest change to come to the platform after the social media site was acquired by Elon Musk and rebranded as X. To access the program, users must subscribe … Read more

How To Use AI To Enhance Your SEO & Create Better Content

How To Unlock Content Marketing & SEO Success With AI [Webinar]

With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it? How do you utilize AI to your advantage, while remaining cautious and avoiding common pitfalls? These are questions we get asked time … Read more

Google Confirms Indexing Bug – New Content Delayed In Search

Google Confirms Indexing Bug - New Content Delayed In Search

Google has confirmed reports of an ongoing technical issue causing delays in indexing newly published web content. In a post published to X on Thursday evening, Google’s Search Liaison announced that the company is actively working to identify the root cause of the problem. However, Google didn’t provide an estimated timeline for resolving the issue. … Read more

How to Collect & Use Your GA4 Data to Transform Your Content Strategy

Screenshot of the Pages and screens report in GA4, filtered by '/blog/'

Content without data is like a property without a foundation — it lacks stability. Without data, you can’t truly understand the impact of your content and what to do next. Victor Ijidola put it best in his recent article on informational content, “You want your content to persuade your readers to do something,” but if … Read more

Google Concludes Rollout Of September 2023 Helpful Content Update

Google Concludes Rollout Of September 2023 Helpful Content Update

Google has completed the September 2023 Helpful Content Update rollout, which began on September 14 and ended on September 28. Google says this update includes an improved classifier and brings several significant changes to the Helpful Content System, designed by Google to promote people-first content and demote content written for search engines. Google’s Helpful Content … Read more

What Is Quality Data And How It Connects Search, Content, And AI Success

What Is Quality Data And How It Connects Search, Content, And AI Success

Data is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product, or technological advancement boils down to the quality of that data. Utilizing the correct data is essential when connecting generative AI, search, and content marketing. … Read more

How To Get Buy-In by Setting Strategic Content Marketing Goals

Screenshot of Moz's Keyword Gap tool displaying keywords that competing sites are ranking for in the SERPs

Marketing teams are under more pressure than ever. 50% of small and mid-size businesses have in-house content marketing teams that are struggling to overcome challenges, according to UpCity’s Content Marketing Survey. Some find it difficult to measure ROI, while others struggle to identify strategic collaborations. Even among those that are effectively measuring content marketing KPIs … Read more

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