To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. … Read more
So, you’re starting a business or designing a logo for a local brand. That’s awesome. Congrats! Now it’s time to start on the sometimes time-consuming, meticulous, and costly work of creating a brand logo. But it doesn’t have to be so difficult or expensive. There are many platforms out there that can help you create … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Jamie Kern Lima, founder of IT Cosmetics, about how a last-minute decision led to a multi-billion dollar business. To read more, subscribe to the magazine. —— Jamie Kern Lima sat in her … Read more
Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines needed to be successful. Nowadays, every marketer and business owner has to be part designer, photographer, videographer, copywriter, and editor, among other jobs. Thankfully, there are now a … Read more
As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message. Enter: Animated GIFs in email. Email marketers are increasingly turning … Read more
Does aligning SEO goals with multiple teams and departments feel like herding cats? To add fuel to the ever-extending timeline, you may have uninformed stakeholders who also need to provide their input. Marketing, SEO, and content teams share many of the same goals, but how aligned are you in creating timely and consistently effective content? … Read more
There are only two possible reasons why you want to know how to create a Facebook artist page. Either you are an aspiring artist figuring out how to use social media to promote your art, Or you work in social media marketing, and making such pages is a part of your job, but you happen … Read more
Google has a free, single-page website builder designed for small businesses. Anyone with a Google Business Profile can use this tool to create and edit websites in minutes on either desktop or mobile. With Google’s website builder being an extension of Google Business Profile, you will need to have a complete listing in order to … Read more
Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option. Read the full article at MarketingProfs
Creating an online course is easier than ever—and that’s not hyperbole. Thanks to the advent of new course platforms and user-friendly technology, you can develop a brand-new online course in less time than it takes to get through your email inbox. OK, that’s hyperbole. Still, with a little know-how and the proper guidance, online course … Read more
Marketing is an often misunderstood profession. Peers often stereotype marketing with massive budgets, loosey-goosey timelines, haphazard tactics, high-profile influencers, and Snapchat filters. In reality, modern marketing plans are more complex and orchestrated than a World Cup-winning German football team. Businesses have big goals to hit and fine margins to walk—and they need realistic, yet imaginative, … Read more
This week’s Ask An SEO question comes from Mike in Columbus, who writes: “Let’s say I do some keyword research and find a really strong search volume around some keywords that are highly related to my website. I then purchase those keywords as URLs – 30 of them. What’s best for my main website traffic, … Read more
