12 Web Design Best Practices & Guidelines for Usability in 2025 [+ Expert Tips]

12 Web Design Best Practices & Guidelines for Usability in 2025 [+ Expert Tips]

I used to be a content writer for a small web design agency, and my first piece was about website design best practices. I remember my manager going through it and telling me, “All good, but web design isn’t just about making things look good.” Back then, I was young and fresh, and honestly, that … Read more

AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]

AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]

Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it. “[Expletive] logo generators? We’re doomed,” were his exact words. I ended that blog post by clarifying that businesses should use actual graphic … Read more

Behind Viral Food Brands: Do Trends Matter in CPG Design?

Behind Viral Food Brands: Do Trends Matter in CPG Design?

Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that comes in a … Read more

The Ultimate Guide to Email Design and 13 Best Practices

The Ultimate Guide to Email Design and 13 Best Practices

As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day’s analytics showed dismal open and click-through rates. The problem? I had neglected the design, resulting in a cluttered mess with no clear call-to-action. This harsh wake-up call taught … Read more

The 13 Best Free Graphic Design Software for Marketers and Beginners

The 13 Best Free Graphic Design Software for Marketers and Beginners

When it comes to website success, what you see is what you get. If the budget is tight or non-existent, free graphic design software can make a real impact on how you present yourself in digital spaces. As an admittedly lousy product photographer, please believe me when I say that graphic design software is a … Read more

The Most Popular Email Design Tools: Figma, Adobe, and More – Litmus

Kayla Voigt

It takes an email marketing team an average of 2 weeks to produce a single email. That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals, testing, and finally, sending it out to the world. And at any given time, 46% of email marketers have up to … Read more

I Tested 6 AI Tools for Graphic Design, Here Are My Favorites

I Tested 6 AI Tools for Graphic Design, Here Are My Favorites

Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. Then, user-friendly design tools like Canva have made design more … Read more

Website Homepage Design: My Favorite 32 Examples to Inspire You

Website Homepage Design: My Favorite 32 Examples to Inspire You

Your website homepage is your company’s first impression for most customers, and first impressions are everything. Your landing page needs to make a killer first impression to encourage potential customers to stick around and engage. In this guide, I’ll share some best practices for homepage design along with brilliant homepage design examples that have implemented … Read more

10 Best Design Collaboration Software & Tools for Creatives

10 Best Design Collaboration Software & Tools for Creatives

Even the most creative people know the most innovative projects get done when you work as a team. However, working as a team can be difficult without the right tools to streamline and organize your workflows while keeping everyone informed. So, to help you work more efficiently with your team, I rounded up 10 of … Read more

8 Graphic Design Resume Examples to Land Your Next Job

8 Graphic Design Resume Examples to Land Your Next Job

If you’re a graphic designer, I have to give you praise because, without your creativity and your keen eye for design, it would be a struggle for marketing to create campaigns that catch their audience’s attention. And what better way to show my appreciation to graphic designers than to write a post with helpful graphic … Read more

Design For Converting Website: Turn Visitors Into Customers

Converting Website Design Tips

Online business is a huge dimension in which countless websites exist organically. And the essence of these websites is that they compete for visitors’ attention. That’s why, in this dimension, there is one crucial question: how can just visitors become customers? Actually, the answer is quite simple. It’s all about people being primarily attracted to … Read more

Why You Need a Responsive Web Design and How to Do It [+ Examples]

Why You Need a Responsive Web Design and How to Do It [+ Examples]

The insights from this article came from the HubSpot Academy’s Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website’s performance. Across the world, over 50% of total internet activity is done on mobile devices. Desktops follow behind with a little over 45% of total … Read more

Innovative Features: The Latest Technological Advancements in Towel Radiator Design

Innovative Features: The Latest Technological Advancements in Towel Radiator Design

Towel rail radiators have been a common presence in bathrooms. It gives the bathroom a stylish and aesthetic look besides heating the towel. Eventually, there has been a technological shift, adding innovative traits to the product and changing the outlook of towel heating. It has brought modernism and the development of toilet technology to our … Read more

What Are The SEO Benefits Of Responsive Law Firm Web Design

What Are The SEO Benefits Of Responsive Law Firm Web Design

Law firms have a great chance to connect and engage with mobile customers when their websites are responsively designed. Your website will be mobile-friendly, compliant with modern web standards, and attract more visitors. However, responsive web design is more than just creating a visually pleasing website. A website is an essential component of your company, … Read more

20 Great Examples of PowerPoint Presentation Design [+ Templates]

20 Great Examples of PowerPoint Presentation Design [+ Templates]

When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take. While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design combinations add up to success. In this blog post, I’m sharing some of my favorite … Read more

Disruptive Design: Raising the Bar of Content Marketing with Graphic Design

What if I told you that your content marketing strategy is only half as effective without using graphic design? It’s like serving a gourmet meal on a trash can lid – the quality is there, but the presentation is all wrong. Imagine that you’re scrolling through your favorite online platform – what stops your thumb … Read more

Web vs. HTML Email Design: 10 Key Differences to Know – Litmus

Litmus

For the uninitiated, code is code. It’s a series of incomprehensible symbols that make about as much sense as the pictures carved on the walls of an ancient Egyptian pharaoh’s tomb—and about as useful to your day-to-day life. As you learn more about how to use different coding languages, however, you learn more about the … Read more

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