When launching your business online you are faced with many decisions. One of these is whether to go with a template website such as WordPress, or invest in a custom design. This decision is critical because what you choose can define your business’s performance. It can also influence how your business grows online. Of course, … Read more
A basic grasp of design principles is useful for any marketer — maybe you’re part of a scrappy DIY team and need to do your own design, or maybe you just want a better understanding of what your in-house design team is up to. I’ve worked with many graphic design teams over the years, and … Read more
Designing an optimized landing page isn’t just a task — it’s an art form. If you want a landing page that doesn’t just exist but actively converts, you need to master the craft of conversion-centered design (CCD). Ready to level up? CCD is the science of crafting experiences laser-focused on achieving a singular business goal. … Read more
Key takeaways: The goal of accessible design is to help everyone enjoy your content. There are many ways to make an email accessible including left-justifying your text, using a minimum font size, and more. It’s better to take small steps towards accessibility than none at all. Email design is more than pretty decoration and interesting … Read more
Once a visitor lands on your website, you only have about seven seconds to make a great first impression before the average user decides whether they’re going to stay or bounce. So, how do you ensure that the first interaction with your target audience is a positive one? The answer: Great landing page design. Table … Read more
![12 Web Design Best Practices & Guidelines for Usability in 2025 [+ Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/website-design-1-20241121-4075840.webp.webp "12 Web Design Best Practices & Guidelines for Usability in")
I used to be a content writer for a small web design agency, and my first piece was about website design best practices. I remember my manager going through it and telling me, “All good, but web design isn’t just about making things look good.” Back then, I was young and fresh, and honestly, that … Read more
![AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/Untitled-design-2024-10-15T175328.927.jpg "AI in Graphic Design: The Pros, Cons and What it")
Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it. “[Expletive] logo generators? We’re doomed,” were his exact words. I ended that blog post by clarifying that businesses should use actual graphic … Read more
Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that comes in a … Read more
As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day’s analytics showed dismal open and click-through rates. The problem? I had neglected the design, resulting in a cluttered mess with no clear call-to-action. This harsh wake-up call taught … Read more
When it comes to website success, what you see is what you get. If the budget is tight or non-existent, free graphic design software can make a real impact on how you present yourself in digital spaces. As an admittedly lousy product photographer, please believe me when I say that graphic design software is a … Read more
It takes an email marketing team an average of 2 weeks to produce a single email. That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals, testing, and finally, sending it out to the world. And at any given time, 46% of email marketers have up to … Read more
Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. Then, user-friendly design tools like Canva have made design more … Read more
Your website homepage is your company’s first impression for most customers, and first impressions are everything. Your landing page needs to make a killer first impression to encourage potential customers to stick around and engage. In this guide, I’ll share some best practices for homepage design along with brilliant homepage design examples that have implemented … Read more
Even the most creative people know the most innovative projects get done when you work as a team. However, working as a team can be difficult without the right tools to streamline and organize your workflows while keeping everyone informed. So, to help you work more efficiently with your team, I rounded up 10 of … Read more
If you’re a graphic designer, I have to give you praise because, without your creativity and your keen eye for design, it would be a struggle for marketing to create campaigns that catch their audience’s attention. And what better way to show my appreciation to graphic designers than to write a post with helpful graphic … Read more
Online business is a huge dimension in which countless websites exist organically. And the essence of these websites is that they compete for visitors’ attention. That’s why, in this dimension, there is one crucial question: how can just visitors become customers? Actually, the answer is quite simple. It’s all about people being primarily attracted to … Read more
It’s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. In fact, there are almost 7 billion mobile users worldwide. (For reference, the world population is currently 7.8 billion. That’s a lot of mobile activity.) But what they’re doing on … Read more
![Why You Need a Responsive Web Design and How to Do It [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/responsive-web-design-1.jpgkeepProtocol.jpeg "Why You Need a Responsive Web Design and How to")
The insights from this article came from the HubSpot Academy’s Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website’s performance. Across the world, over 50% of total internet activity is done on mobile devices. Desktops follow behind with a little over 45% of total … Read more
