As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice? Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — … Read more
![How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/how-cutting-distribution-boosted-youtube.webp.webp "How Cutting Distribution Boosted Our YouTube Views by 420% [Expert")
When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.) It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. Are … Read more
Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore? Creators worldwide publish about 500 minutes of video to YouTube, 116 blog posts, 1,099 Instagram posts, and six new websites per second. And don’t even get … Read more
To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally – you need to work for it. If you‘re a business owner, you probably found this article because you want to learn how to send a press release that will boost your brand’s visibility and generate press coverage. … Read more
Every business that has seen even a little success knows that its success depends on its ability to identify, capture, manage, and distribute leads effectively. Once they find the lead, assigning it to the right sales rep is their utmost priority. In the past, businesses have used manual processes to distribute leads to their sales … Read more
Connecting leads to the product or service they are looking for – or matching them with an agent or representative who can help them best – is crucial for any business, whether it be insurance, real estate, or consulting. Your leads must get to the right destination quickly and without hurdles, or you’ll risk losing … Read more
