Scott Cunningham Scott is the Co-Founder and Managing Director of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Founder and Managing Director of Social Lite Communications, a full-stack digital marketing and design agency … Read more
Do you need a business plan for your eCommerce business? If you’re like most small business owners, you are probably looking for ways to sell online but don’t know how to get started with it. An eCommerce store is an essential tool for growing your business. It gives you a competitive edge over your competitors … Read more
Clustering product inventory and automatically aligning SKUs to search demand is a great way to find opportunities to create new ecommerce categories. Niche category pages are a proven way for ecommerce sites to align with organic search demand while simultaneously assisting users in purchasing. If a site stocks a range of products and there is … Read more
Raise your hand if you’ve ever daydreamed about deleting Instagram from your phone and quitting social media forever. To be honest, as a business owner, I’ve deactivated and reactivated my business accounts more times than I can count. Proving that posting a selfie to Instagram has any real ROI for your business can be frustrating, … Read more
![How to Use Psychology in E-Commerce [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/How-to-Use-Psychology-in-E-Commerce-Infographic.jpg "How to Use Psychology in E-Commerce [Infographic]")
This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions. Read the full article at MarketingProfs
When it comes to managing your eCommerce business, you know that you have a lot to keep track of and to make sure that everything is running the way it should. It is complicated, timeConsuming, and expensive. And it’s not something that can be done overnight. This is especially the case if you’re running your … Read more
It’s never been easier to start an ecommerce business. Thanks to increasing internet accessibility, growing online shopping trust, and more user-friendly tools, entrepreneurs can launch a successful ecommerce business in no time. That’s not an exaggeration, either. While we recommend you put a little more time and thought into your business before launch day, it’s … Read more
Google’s John Mueller answered a question about the difficulties of ranking seasonal products, mentioning how they suspected that structured data might be the reason. John responded with actionable suggestions for how to get seasonal product pages indexed and ranked. Seasonal Product Pages The person asking the question related how their ecommerce client sold seasonal products, … Read more
Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with prospects? Double-check. Unfortunately, it’s not as simple as blogging randomly about topics you pull out of a hat. With a strategy in … Read more
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Dropshipping makes it possible to sell products online–without having to purchase, store, or ship inventory. That’s right, you can operate an ecommerce site from your couch without ever touching the products you’re selling. But … Read more
The digital marketplace has changed the way we shop. It has made shopping more accessible on a global scale and it has led to a dramatic shift in how we buy goods and services. E-commerce is the fastest-growing retail channel, accounting for the majority of all retail sales growth between 2016 and 2022 E-commerce has … Read more
Does it seem harder to attract new customers lately? Ecommerce is filled with so many incredible opportunities, yet there is so much competition. The good news – we know it’s possible to thrive! Large ecommerce sites are doing it – you’ve seen the proof. Successful, large ecommerce companies approach their SEO in a way that … Read more
Ecommerce is one of the most profitable business models for aspiring entrepreneurs, and it’s an industry where female entrepreneurs are showing us how it’s done. The COVID-19 pandemic has supercharged the transition to ecommerce from brick and mortar, making it even more appealing. But ecommerce isn’t without its struggles. All entrepreneurs have to take risks, … Read more
There has never been a better time in the history of the world to have an ecommerce business. Yes, that’s a bold statement. But it’s a proven fact that more people are buying more things more often than at any other time. Globally, the confidence and comfort levels of making purchases online are soaring. The … Read more
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Every great online store starts from the same place—with an ecommerce website builder. These tools make it easy for anyone to launch an ecommerce business by building a website from scratch. So if you’re … Read more
With the onset of the COVID-19 pandemic, the ability to order online has become an essential feature for every webpage and business listing. Pre-pandemic, the primary goal of local search engine optimization (SEO) was to drive visibility and foot traffic to a location. Now businesses are focused on providing a seamless omnichannel experience to allow … Read more
![What Large Ecommerce Sites Do Differently [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/02/featured-6213965421d3a-sej.jpg "What Large Ecommerce Sites Do Differently [Webinar]")
Are you finding it more challenging to attract new customers lately? There are so many opportunities in ecommerce, but so much new competition. Large ecommerce sites, however, continue to thrive – you’ve seen it. Successful ecommerce companies work on SEO in a way that allows them to grow, even with the rising costs of acquiring … Read more
If 2022 is the year for launching or going all-in on your ecommerce business, welcome to the family. Global ecommerce retail sales have doubled in 3 years from $2.9 billion in 2018 to $4.8 billion in 2021. As a result, ecommerce has become the premier space for innovative brands to start and grow their reach—that … Read more
