I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her. Amazon collects my browsing data and purchase history (aka, first-party data) and uses it to plan and deliver targeted ads while I’m on the platform. One of these ads led … Read more
As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competitor launch or simply thought was a good idea. Then, they build that idea without knowing if their audience needs or wants it — they skip usability … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! AI use is skyrocketing, and new tools are entering the scene every day. No wonder that many leaders are concerned about the ethical implications of AI in marketing. To drill into that topic, Goldcast and … Read more
TikTok is proving to be a major marketing heavyweight as more brands leverage the app to find and delight their audience. If you‘re a brand trying to find your footing on TikTok, you’ve come to the right blogger. I spoke with social media expert Annabelle Nyst, former senior marketing manager for HubSpot‘s brand social channels … Read more
![[Expert Panel] Effortless Conversions: Close More Sales With AI Data [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/Expert-Panel-Effortless-Conversions-Close-More-Sales-With-AI-Data.png "[Expert Panel] Effortless Conversions: Close More Sales With AI Data")
Are you ready to elevate your lead generation and conversion strategies? With the evolving landscape of digital marketing, understanding how to optimize your campaigns and leverage AI for better efficiency, ROI, and customer retention is crucial. Why This Webinar Is a Must-Attend Event Join us for our upcoming webinar on February 19, 2025, “Effortless Conversions: … Read more
![Can't Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/super-bowl-ad-alternatives-1-20250130-4687316.webp.webp "Can't Afford a Super Bowl Ad? Try These Marketing Alternatives")
The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s not on your calendar already). To get 30 seconds of ad time during the big game, brands coughed up a cool $7 – $8 million per spot. If that’s not in the budget, here are … Read more
I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, that’s when smart marketing spend becomes more critical than ever. Without it, companies risk spiraling deeper into inefficiency and lost opportunities. Is your audience … Read more
![The Top Challenges Marketing Leaders Expect to Face in 2025 & How You Can Solve For Them [Expert Insights & Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/marketing-manager-challenges-1-20250127-5438007.webp.webp "The Top Challenges Marketing Leaders Expect to Face in 2025")
Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblocks might lie ahead. That’s why I dug into the biggest challenges marketers are expecting next year and how to handle them, using insights from: 300+ global … Read more
![What Is Content Seeding & How Does It Work? Here’s the Expert Take [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/content-seeding-1-20250123-2593003.webp.webp "What Is Content Seeding & How Does It Work? Here’s")
Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common — especially when it comes to content seeding. Every summer, I start a vegetable garden. I purchase seeds, plant them, tend to them, and, with … Read more
![How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/content-monitoring-1-20241230-3851061.webp.webp "How Content Monitoring Can Level Up Your Content Strategy [+")
I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related processes, it’s one of my favorite things. Why? Because it helps me analyze what is and isn’t working. I can then use these actionable insights to create or improve upon any content strategy. … Read more
Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential? I spoke to several marketing experts … Read more
![Top B2B Video Marketing Trends to Inform Your Video Marketing Strategy [+ Data & Expert Insight]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/video-marketing-b2b-1-20241223-8277275.webp.webp "Top B2B Video Marketing Trends to Inform Your Video Marketing")
With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to miss out. While we all know lots of video marketing is used in the B2C space, it can be equally effective in the B2B space if properly leveraged for your target audience. So what strategies, … Read more
![The Content Marketer's Guide to Thought Leadership [+ Inspiring Examples & Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/216_Thought-Leadership.webp.webp "The Content Marketer's Guide to Thought Leadership [+ Inspiring Examples")
I think most people in marketing aim to become thought leaders one day. You show that you know your stuff and can teach and inspire others. But that kind of status comes with experience, hard work, and a genuine desire to grow. You need to share your knowledge consistently, prove you’re an expert (not just … Read more
![12 Web Design Best Practices & Guidelines for Usability in 2025 [+ Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/website-design-1-20241121-4075840.webp.webp "12 Web Design Best Practices & Guidelines for Usability in")
I used to be a content writer for a small web design agency, and my first piece was about website design best practices. I remember my manager going through it and telling me, “All good, but web design isn’t just about making things look good.” Back then, I was young and fresh, and honestly, that … Read more
![The Pros and Cons of Instagram Marketing, According to an Expert [+ Research]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/Untitled-design-2024-11-15T195221.458.jpg "The Pros and Cons of Instagram Marketing, According to an")
I was in high school when I uploaded my first Instagram post, and now that I’m almost 30, I can say for sure I’ve changed a lot since then. The same can be said for the social media platform, and those changes have led to a few pros and cons of Instagram marketing. With Instagram … Read more
![Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/holistic-marketing-1-20241114-5175552.webp.webp "Holistic Marketing Works — Here's How You Can Apply It")
When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. Now, when I lecture marketing students at my alma mater, I couldn’t imagine not … Read more
If you’re just getting started with local SEO, this Google My Business guide is the perfect spot to kick things off. Even though GMB looks simple and pretty intuitive, there are a lot of things to pay attention to. You’ll really benefit from it only if your listing is set up right. Remember — when … Read more
![How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/AI-reporting-1-20241021-8635550.webp.webp "How Marketers Save Time and Make Data-Backed Decisions with AI")
Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle multiple campaigns, track their performance, and present insight-packed reports. This process is overwhelming, time-consuming, and riddled with challenges. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can … Read more
