![Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/holistic-marketing-1-20241114-5175552.webp.webp "Holistic Marketing Works — Here's How You Can Apply It")
When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. Now, when I lecture marketing students at my alma mater, I couldn’t imagine not … Read more
If you’re just getting started with local SEO, this Google My Business guide is the perfect spot to kick things off. Even though GMB looks simple and pretty intuitive, there are a lot of things to pay attention to. You’ll really benefit from it only if your listing is set up right. Remember — when … Read more
![How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/AI-reporting-1-20241021-8635550.webp.webp "How Marketers Save Time and Make Data-Backed Decisions with AI")
Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle multiple campaigns, track their performance, and present insight-packed reports. This process is overwhelming, time-consuming, and riddled with challenges. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can … Read more
![AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/Untitled-design-2024-10-15T175328.927.jpg "AI in Graphic Design: The Pros, Cons and What it")
Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it. “[Expletive] logo generators? We’re doomed,” were his exact words. I ended that blog post by clarifying that businesses should use actual graphic … Read more
Struggling to rank for your target keywords? You’re not alone. The SEO landscape is more complex than ever, with search intent evolving and SERP features constantly changing. So, how do you make sure your content aligns with Google’s, and user’s, expectations? Watch this on demand webinar as we break down these complexities and reveal how … Read more
![How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/how-cutting-distribution-boosted-youtube.webp.webp "How Cutting Distribution Boosted Our YouTube Views by 420% [Expert")
When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.) It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. Are … Read more
In the world of SEO, URL parameters pose a significant problem. While developers and data analysts may appreciate their utility, these query strings are an SEO headache. Countless parameter combinations can split a single user intent across thousands of URL variations. This can cause complications for crawling, indexing, visibility and, ultimately, lead to lower traffic. … Read more
Struggling to rank for your target keywords? You’re not alone. The SEO landscape is more complex than ever, with search intent evolving and SERP features constantly changing. So, how do you make sure your content aligns with Google’s evolving expectations? Check out our webinar on September 25, 2024: “Navigating SERP Complexity: How to Leverage Search … Read more
In the world of SEO, URL parameters pose a significant problem. While developers and data analysts may appreciate their utility, these query strings are an SEO headache. Countless parameter combinations can split a single user intent across thousands of URL variations. This can cause complications for crawling, indexing, visibility and, ultimately, lead to lower traffic. … Read more
![Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/native-entrepreneur-challenges.webp.webp "Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert")
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. For many … Read more
![How to Grow Your TikTok Following [Expert Insights + Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/Untitled-design-2024-09-03T192654.523.jpg "How to Grow Your TikTok Following [Expert Insights + Data]")
Growing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my YouTube channel, blog, and podcast back in 2022. Though I managed to gain over a thousand followers in just a few days, that was a few years ago. Now, I’m starting a new TikTok to … Read more
The rise of generative AI has opened up a world of possibilities for agencies and small businesses, but with so many tools available, it can be challenging to determine which ones will truly drive results. How do you choose the right AI products to elevate your business and ensure a strong return on investment? On … Read more
![7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/ai-ab-testing-1-20240828-302982.webp.webp "7 Ways to Use AI for A/B Testing: An In-Depth")
Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable. AI A/B testing gets you real-time reports and lets you test multiple hypotheses in a few clicks. … Read more
![What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/hubspot-labs-paid-ad-cvr.webp.webp "What We Didn’t Do Boosted Our Paid Ad CVR by")
Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings to do it. So while I’m a little bummed that I don’t get to use my Ouija board, the good news is that you’ve already got … Read more
If you‘re a business owner looking to build your start-up from the ground up, you’ve likely read plenty of blogs looking for advice on marketing your business—but I‘m guessing there’s sometimes been a frustrating lack of resources for your particular challenges. Most marketing guidance centers on the perspectives of brands that are already established or … Read more
It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think of artificial intelligence (AI) in general without it coming to mind, but I can explain. The movie follows the “life” of Andrew, a robot purchased to do household … Read more
Are your local SEO efforts yielding the results you expected? This is the perfect time to get a closer look at the strategies that drive real impact in local search rankings and user experience for the big brands. Local SEO isn’t just about appearing in local search results; it’s about ensuring your brand is visible, … Read more
![When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/when-ugc-goes-wrong.webp.webp "When UGC Goes Wrong: How Smart Brands React to Controversy")
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Need convincing? Just search for videos about Celsius on TikTok. While the … Read more
