![Navigating the AI Revolution: 7 Essential Insights for Marketers in 2024 [Expert Opinions]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/Blog-feature-image-AI-in-Marketing.pngkeepProtocol.png "Navigating the AI Revolution: 7 Essential Insights for Marketers in")
From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how … Read more
In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google’s efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and … Read more
![Should Marketers Optimize for Bing? [Data + Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/BING-SEO-1.pngkeepProtocol.png "Should Marketers Optimize for Bing? [Data + Expert Tips]")
When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO? With more than a billion monthly users, Bing is the second most popular search engine globally. Moreover, since Microsoft’s acquisition of OpenAI earlier this year, Bing has begun integrating AI technology into its … Read more
![A Guide to Integrating AI Tools in Your Marketing Processes [New Data + Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/64_Small-Business-Marketing-Strategy.pngkeepProtocol.png "A Guide to Integrating AI Tools in Your Marketing Processes")
As I sit here wrapping up this blog post, I’ve gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. This is just … Read more
Welcome to a deep dive into the dynamic landscape of conversational marketing and the rise of click-to-message adverts. In this exclusive expert interview, we’re thrilled to be joined by Ryan Dearlove, the founder of Chit Chat Agency – a leading conversational marketing firm at the forefront of this transformative wave. In an era where digital … Read more
![The Top 5 Marketing Challenges Expected Globally in 2024, And How to Overcome Them [Data + Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/top-marketing-challenges.pngkeepProtocol.png "The Top 5 Marketing Challenges Expected Globally in 2024, And")
2023 was a whirlwind. For one, there were the enormous strides in AI that resulted in massive shifts across the marketing industry. (Many marketers compare AI innovations to the industrial revolution. No big deal or anything.) Besides AI, there have been massive shifts in how content ranks on search engines due to Google’s new EEAT … Read more
![The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/marketing-career-goals.webpkeepProtocol.webp "The Top Goals of Marketing Leaders in 2023 [New Data")
To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or improve your customers’ understanding of your products, starting with a clear objective helps you create a sound marketing strategy for 2023 and beyond. But sometimes, you may struggle to identify the most important goals for … Read more
![How to Create an Email Newsletter [+Expert Tips & Checklist]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/Untitled-design-31-2.jpgkeepProtocol.jpeg "How to Create an Email Newsletter [+Expert Tips & Checklist]")
Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. They also have a significant ROI. On average, brands get back $36 … Read more
In today’s data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. Why building the right strategy will … Read more
In your career as a business professional, there’s a good chance you’ll be asked to give a presentation, be it in the office or at an event. So we’ve spoken to experts across several industries who shared some presentation tips that can help you overcome the fear of public speaking, which affects 75% of the … Read more
![How to Run a Marketing Campaign on a Tight Budget [Expert Tips & Free Tools]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/19_What-is-a-Marketing-Plan-How-to-Write-One-Examples.pngkeepProtocol.png "How to Run a Marketing Campaign on a Tight Budget")
Many of us have been there with the cup of noodles diet when money is tight. Sometimes, marketing teams also run into tight budgets. But that doesn’t mean you should stop your operations. There are still clever ways to run lean marketing campaigns. In this post, we’ll highlight budget-friendly marketing campaign tips straight from experts. … Read more
![10 User Generated Content Campaigns That Actually Worked [+Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/emplifi-user-generated-content.pngkeepProtocol.png "10 User Generated Content Campaigns That Actually Worked [+Expert Insights]")
User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products. And, as Emplifi’s Chief Strategy Officer Kyle Wong told me, “User-generated content is a 24/7, 365-day … Read more
![How to Start a Podcast on Spotify for Free [+ Expert Insight]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/spotify-podcasts.pngkeepProtocol.png "How to Start a Podcast on Spotify for Free [+")
Good news: Spotify is a go-to destination for podcasts, with 32.5 million listeners per month. Even better news: Spotify for Podcasters makes it easy to start a podcast and reach those listeners — no fancy equipment or advanced skills required. And, once you’ve started your show, you can find different ways to promote and market … Read more
![How to Start a YouTube Channel [Expert Tips + 30 YouTube Channel Ideas]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/Untitled-design-39.jpgkeepProtocol.jpeg "How to Start a YouTube Channel [Expert Tips + 30")
Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people. To help inspire you, we found 30 popular YouTube categories that you can start a channel … Read more
With LinkedIn Pulse discontinued, it can be difficult to find the best articles on the platform now that they are no longer available in one place. However, there is still plenty of great content on LinkedIn written by some of the top experts in their fields. Below we’ve compiled a list of our favorite LinkedIn … Read more
As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You’re also probably tired of being bogged down with manually collecting and reporting data. Data science is integral to the marketing world, but time is money, and the time you spend working with large datasets could go toward performing other tasks, such as … Read more
LinkedIn is a highly valuable tool for networking with like-minded professionals. But here’s something we don’t talk about as much as we should: LinkedIn is also a useful inbound marketing platform. It might seem a little bit intimidating. You have enough on your plate; do you really need to figure out another way to create … Read more
![How to Make an Ad: A 15-Step Guide [+Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/how-to-make-an-ad.pngkeepProtocol.png "How to Make an Ad: A 15-Step Guide [+Expert Tips]")
Advertising is changing — by the end of 2023, companies are on track to spend more than $424.3 billion dollars on digital advertising. The challenge? Massive variety in the digital advertising market — from differing platforms and ad types to target audiences — can frustrate efforts to capture customer interest and drive ROI. How do … Read more
