How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]

How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]

I remember the first time I tried social media boosting. It was back when I was testing the social media marketing waters by building a presence on Facebook, Instagram, and Twitter to help grow my blog. As a noob marketer — and still to this day, honestly — I’d test out new concepts on my … Read more

Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but that’s only if you know how to navigate and optimize the anatomy of a Facebook Ad. When it comes to creating a Facebook ad for your business, there are a … Read more

6 Ways to Build a Community on Facebook

Ways to Build a Community on Facebook

The importance of a strong social media following cannot be overstated. Building relationships on platforms like Facebook can lead to greater customer loyalty and brand growth, not to mention more authority and trust for new customers. Whether you’re a founder, a social media manager, or you work for non-profit organizations, learning how to build a … Read more

‘Not Your Mom’s Facebook’ — Is It Enough to Attract Gen Z?

‘Not Your Mom’s Facebook’ — Is It Enough to Attract Gen Z?

Welcome to The Perspective, a series where HubSpotters weigh in on the latest business and marketing trends. “We are not your mom’s Facebook.” This bold statement was passed around at Facebook’s event for younger creators in NYC earlier this summer. As the social giant turns 20 this year, they know a big chunk of their … Read more

How to use Facebook audience insights for more effective targeting

How to use Facebook audience insights for more effective targeting

Despite shifting user demographics, Facebook remains the third most visited website globally and continues to dominate as the most popular social media network. With such a vast audience, Facebook analytics tools are designed to help you avoid wasted ad spend and diluted messaging to broad audiences. They reveal your most engaged audience segments, so you … Read more

How to Plan Your Facebook Ads Budget (And Make The Biggest Impact)

How to Plan Your Facebook Ads Budget (And Make The Biggest Impact)

If budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure. Spending recklessly can have long-term consequences on a business’ profitability. But … Read more

Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows

Facebook Attracts Gen Z Users While TikTok's Boomer Audience Grows

According to a recent report by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining traction with baby boomers. Despite these shifts, both platforms maintain a stable core user base. Facebook’s Gen Z Renaissance Facebook’s seeing unexpected Gen Z growth despite overall decline. U.S. Gen Z users are projected to … Read more

42 Facebook Statistics & Facts For 2024

42 Facebook Statistics & Facts For 2024

Don’t believe what you may have heard; Facebook is still a dominant social media force in 2024. With over 3 billion active users, it remains a key player for businesses, marketers, and social media enthusiasts. And despite the rise of newer, shinier platforms, Facebook’s expansive reach and diverse user base are still unrivaled, making it … Read more

42 Facebook Statistics & Facts For 2024

42 Facebook Statistics & Facts For 2024

Don’t believe what you may have heard; Facebook is still a dominant social media force in 2024. With over 3 billion active users, it remains a key player for businesses, marketers, and social media enthusiasts. And despite the rise of newer, shinier platforms, Facebook’s expansive reach and diverse user base are still unrivaled, making it … Read more

How to schedule a post on Facebook in 2024

How to schedule a post on Facebook in 2024

It’s common knowledge among social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, unless you’re continuously engaging your Facebook audience, you may lose credibility and authority. Not to mention a significant decline in reach and brand loyalty. If the concept of … Read more

8 Ways To Promote Your Facebook Page Successfully

8 Ways To Promote Your Facebook Page Successfully

​​Whether or not you believe that Facebook is still the leader of the social media pack, there’s no arguing that it remains an incredibly powerful tool for businesses aiming to enhance their online presence. However, creating a Facebook Page for your business is only the first step in your Facebook marketing journey. The real power … Read more

8 Ways To Promote Your Facebook Page Successfully

8 Ways To Promote Your Facebook Page Successfully

​​Whether or not you believe that Facebook is still the leader of the social media pack, there’s no arguing that it remains an incredibly powerful tool for businesses aiming to enhance their online presence. However, creating a Facebook Page for your business is only the first step in your Facebook marketing journey. The real power … Read more

How to Create an Effective Facebook Ads Strategy in 2024

How to Create an Effective Facebook Ads Strategy in 2024

Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. As a chief content curator, I’ve created many Facebook ads, and I can attest to this. The platform’s sophisticated targeting options make it an incredibly effective tool for reaching my audience. … Read more

Elevate Your Social Media Strategy With Facebook Pages Integration

Elevate Your Social Media Strategy With Facebook Pages Integration

Facebook is an important channel for developing a strong brand presence. With over 3 billion monthly active users and a high average disposable income among users aged 25 to 34, Facebook remains unbeatable.   Moreover, the 2023 Q4 Pulse Survey results found that Facebook is the most popular platform for consumers to upload and share content. … Read more

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