At the recent Search Central Live NYC, Google’s John Mueller discussed the third-party quality raters they use to evaluate changes to Google’s search algorithms. Although it wasn’t stated explicitly, the nuance was implied: keeping a human in the loop remains an important factor in fine-tuning your SEO decisions. Third Party Quality Raters Hopefully by now … Read more
At Search Central Live NYC, Google’s John Mueller revisited the statistic that 15% of search queries Google sees are completely brand new and have never been encountered. He also addressed what impact the advent of AI has had on the number of novel search queries users are making today. Understanding Language Understanding language is important … Read more
Google’s John Mueller discussed the impact of AI on SEO at Search Central Live NYC, explaining what it means for SEO and reassuring the audience that search is not going away anytime soon, echoing the words of VP of Search Liz Reid who said something similar. AI Is Not Replacing Search John Mueller was talking … Read more
Google officially completed the rollout of its March 2025 Core Update today at 5:34 AM PDT, ending two weeks of significant volatility in search rankings. This update began on March 13 and has created notable shifts in search visibility across various sectors and website types. Widespread Impact Observed Data collected during the update’s rollout period … Read more
Google has released its annual summer travel trends report alongside several AI-powered updates to its travel planning tools. The announcement reveals shifting travel preferences while introducing enhancements to Search, Maps, Lens, and Gemini functionality. New AI Search and Planning Features Google announced five major updates to its travel planning ecosystem. Expanded AI Overviews Google has … Read more
Jono Alderson, former head of SEO at Yoast and now at Meta, spoke on the Majestic Podcast about the state of SEO, offering insights on the decline of traditional content strategies and the rise of AI-driven search. He shared what SEOs should be doing now to succeed in 2025. Decline Of Generic SEO Content Generic … Read more
Google says it values the open web, and a current Googler confirmed in a private conversation at the recent Search Central Live in New York that the company, including CEO Sundar Pichai, cares about the web ecosystem. But that message is contradicted by an ex-Googler, who said Google internally regards sending traffic to publishers as … Read more
We’ve been focused on the impact of AI on Search and how to still make gains in this competitive and volatile SEO world. It’s easy to forget that two big lawsuits are deciding potential remedies against Google soon, which could affect organic traffic and the search landscape. I know most of you don’t spend your … Read more
Google has publicly committed to December 31 as a deadline for improving how independent publishers appear in search results. This timeline emerged during an exchange on X between Danny Sullivan, Google’s Search Liaison, and several concerned publishers. A Turning Point for Independent Publishers? The exchange began with Jonathan Jones sharing notes from a discussion where … Read more
Google Business Profile (GBP) suspensions have steadily risen since January, and as they increase, appeal resolution times have grown significantly – from about five days to nearly five weeks. As a Platinum Product Expert in the Google Business Profile Support Forums, I help small businesses navigate Google’s GBP platform. For many of these SMBs, Google … Read more
Google’s Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition. Indexed pages may not appear if other pages are more relevant or user engagement is low. Google’s process involves discovery, crawling, indexing, and ranking for visibility. Focus on high-quality, user-focused content to improve search visibility. Source link
The long-brewing conflict between Google and EU regulators has reached a new milestone. The European Commission has officially issued preliminary findings that Google has violated the Digital Markets Act (DMA) in two key areas that directly impact digital marketers and app developers. What’s Happening With Google Search? Despite Google’s algorithm tweaks over the past year, … Read more
Google is expanding AI overviews to “thousands more health topics,” per an announcement at the company’s health-focused ‘The Check Up’ event. The event included developments spanning research, wearable technology, and medical records. Here’s more about how Google is refining health results in Search. AI Overviews For Health Queries Google is showing AI overviews for more … Read more
As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our recent announcement that, after a period of beta testing, we’re rolling out negative keywords in Performance Max (PMax) campaigns with a … Read more
In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and recurring optimizations at scale that we had to manually. Algorithmic campaigns like Performance Max have become Google’s golden goose. They claim that … Read more
Google researchers introduced a method to improve AI search and assistants by enhancing Retrieval-Augmented Generation (RAG) models’ ability to recognize when retrieved information lacks sufficient context to answer a query. If implemented, these findings could help AI-generated responses avoid relying on incomplete information and improve answer reliability. This shift may also encourage publishers to create … Read more
Google requires ecommerce stores to specify in their structured data which country their return policies apply to. Google now requires country information for return policies in structured data. Merchants should update their product structured data to include this field. Source link
Google announced it will make its Deep Research feature available to all users for free on a limited basis, while introducing several updates to Gemini. With this rollout, Gemini is now equipped with enhanced reasoning capabilities, personalization features, and expanded app connectivity. Free Access with Limitations Google’s Deep Research tool, which processes information from multiple … Read more
