![My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/Untitled-design-2025-02-14T161951.776.png "My Tips for Designing Great Website Imagery [With Canva, HubSpot,")
I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple. If you want to create or incorporate compelling images into your brand‘s website for the first time and you’re not sure how you’re in luck. In this post, I’ll share my tips and … Read more
![10 Best Event Registration Software Tools [+ What Makes Them Great]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/65_8-Best-Event-Registration-Tools.png "10 Best Event Registration Software Tools [+ What Makes Them")
I won’t pretend I’m an event marketer. But my mom has been a director of special events for over 20 years (shoutout to her), so I completely understand the importance of good event registration tools. I’ve heard her rattle off the many tasks that need to be completed before, during, and after an event. And … Read more
Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in the organic search results, and can be a significant driver in attracting backlinks to your website. But how and where one sources such amazing content depends on a few factors. For one, you can write your own … Read more
Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in the organic search results, and can be a significant driver in attracting backlinks to your website. But how and where one sources such amazing content depends on a few factors. For one, you can write your own … Read more
When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an entire article myself to get something usable? Or perhaps, I found a gem — a freelancer who would make my day with a light edit, … Read more
This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Part One of this book outlined the need for data storytelling, the benefits of data storytelling for the marketing function, and the practical barriers that can get in the way of … Read more
Webinars can be an invaluable tool for marketers. When done right, they can: But where do you start? Marketers are flooded with webinars daily, some better than others. How do you stand out above the rest and ensure you’re not presenting to only a few dozen audience members? It’s a fact of life that many … Read more
![20 Great Examples of PowerPoint Presentation Design [+ Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/powerpoint-presentation-examples.webpkeepProtocol.webp "20 Great Examples of PowerPoint Presentation Design [+ Templates]")
When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take. While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design combinations add up to success. In this blog post, I’m sharing some of my favorite … Read more
X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become X famous for their witty commentary and personable interactions with their followers. But how … Read more
In your career as a business professional, there’s a good chance you’ll be asked to give a presentation, be it in the office or at an event. So we’ve spoken to experts across several industries who shared some presentation tips that can help you overcome the fear of public speaking, which affects 75% of the … Read more
Many businesses find creating social media strategies overwhelming. So many channels are available, and each platform constantly adds new features you need to learn and integrate into your marketing plan. If you don’t have a full-time team of social media experts at your disposal, it’s even harder. But the fact is that your online success … Read more
YouTube is the largest platform for video-sharing networks, with billions of active users on a monthly basis. It is a platform for large corporations, small businesses, content creators, influencers, and artists as a way to be able to reach out to a large audience base for the purpose of entertainment and knowledge. With this growing … Read more
Around the globe, more than 300 emails are sent and received each day, on average. That’s 300 opportunities to market yourself and your business in those individual emails you send. A lot of people treat their email signatures like an afterthought, which is a big missed opportunity. Those signatures are a chance for you to … Read more
Are you looking for an alternative (or addition) to Google Analytics? Do you have concerns over privacy? Are you looking for something simpler? Do you just like trying new tools? If so, here are 10 tools that offer a nice alternative. They may not be as robust as Google Analytics, but sometimes you just want … Read more
While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer’s journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight … Read more
We’re all looking to get more revenue. And why not get it with email? As your highest performing channel, it can deliver a whopping return of $36 for every $1 you spend. But whether you’re seeing those results works hand-in-hand with your email list strategy: Your subscribers–new and existing– are your path to revenue. When … Read more
Finding that perfect new employee to add to your staff can be tough. But after all that work you put into recruiting and closing the deal, it’s what comes next that can really make or break your growing team. When that new employee shows up for their first day, they begin the process of getting … Read more
![16 Great Examples of Welcome Emails for New Customers [Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/36_Welcome-Email-Templates.jpgkeepProtocol.jpeg "16 Great Examples of Welcome Emails for New Customers [Templates]")
We’ve all heard this maxim, “First impressions last,” so we are aware how important it is to strike a good impression. Showed up late for a job interview? That’s a bad first impression. Eat a clove of garlic and forget to brush your teeth before a first date? Also a bad first impression. It turns … Read more
