7 Tips to Design Great Emails that Convert – Litmus

Litmus

Every email marketing campaign has its own unique purpose, but the goal is ultimately to convince your subscriber to convert (your desired end result). Whether the goal of your email is to encourage people to make a purchase, download an asset, or read a full article, it’s important to know the specific (and final) action … Read more

17 Great Conversation Starters to Break the Ice at Networking Events

17 Great Conversation Starters to Break the Ice at Networking Events

With fall on its way, the countdown to September’s INBOUND 2019 event is in full-swing. Every year, thousands of marketers and their peers gather to learn, inspire, and network. That last one — networking — gets a lot of us pretty excited. After all, it’s how 85% of people say they’ve landed a job. And … Read more

Why Facebook Is A Great Choice As An Advertising Platform

Advertising Platform

Facebook is not just the most important social network in the world. Most companies use Zuckerberg’s brainchild tools to make their products even more popular. So if you’re still not using Facebook ads, you’re missing out on many opportunities to grow your business. Web developers understand the potential of Facebook as an advertising platform, so … Read more

6 Great Earth Day Posts from Small Businesses on Instagram

6 Ways Small Businesses Are Celebrating Earth Day

Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever. Along with the environmental implications, sustainability is growing in awareness among consumers. A 2021 study by Deloitte found … Read more

How to Build Great Customer Experience at Call Center

Customer Experience

Today, and even more so, because of the COVID-19 lockdowns, most clients and businesses have moved their business dealings online. Customer service needs to be great. Many major companies have outsourced their customer services to call centers that handle responses of one or many businesses. How a call center agent deals with a customer can … Read more

How the Great Resignation Will Affect Business in 2022

The great resignation graphic

Headlines in the United States have highlighted the “Great Resignation” for much of 2021. The very sound of this name gives employers stress. And many employees themselves don’t know what to make of it. Just because something has the word “great” in doesn’t mean it’s actually a good thing (i.e. The Great Depression, The Great … Read more

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