Instagram Stories have become a big deal. They’ve become so popular that 83% of marketers said they plan to use Stories for influencer marketing. They’re tap-friendly and time-sensitive, which makes them highly appealing to the average Instagram user. Moreover, changes to the Instagram algorithm has put a damper on organic reach. As a workaround, brands are … Read more
![The Ultimate Guide to B2B Marketing in 2022 [+ New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/01/b2b-marketing-guide-hero.jpgkeepProtocol.jpeg "The Ultimate Guide to B2B Marketing in 2022 [+ New")
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You … Read more
Think about a time when you were on the train, sitting in the airport, or simply lying on the couch, and you had to complete an online form on your smartphone. Did you ever pay attention to the mobile form design? Chances are you haven’t noticed. That’s the goal — to give users an intuitive … Read more
Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that there’s a looming deadline, and you can’t afford to be dragging your feet on getting started. I’m sharing an easy-to-follow beginners guide for setting up GA4 using Google Tag Manager to get you up and running. In it, we’ll … Read more
While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers’ attention and enhancing your article or report. Knowing color theory and design can help you make content stand out. I know what you … Read more
Your brilliant idea has no startup funding to back it up. Sound familiar? Maybe you’ve chosen the right business model, locked down a co-founder, and drawn up a goal pyramid to outline your first steps. But there’s still that one big problem: you lack funding. You need to learn your best options on how to … Read more
In June 2022, the Moz team released The Professional’s Guide to SEO — a resource to help level-up anyone comfortable with the basics of SEO, who have some experience practicing it professionally, and who crave the challenge and reward of moving from intermediacy toward mastery. And now, we’re excited to announce a series of bonus chapters for … Read more
Photography is a fascinating framework for all enthusiasts. This one particular profession is an easy passion for many people. But, unfortunately, we live in a world where we tend to go with the flow, and we do not get much time or choice to find our career niche. It becomes very critical for youngsters to … Read more
Do you have a YouTube channel? And there, have you ever featured your friend’s YouTube channel? If you don’t know anything about that feature, let me tell you you can easily add a list of featured channels. This way, you can help a lot of other YouTube channels grow, and that is how you strengthen … Read more
SEO project management is a strategic framework for promoting your website’s visibility, increasing brand exposure, and gaining credible leads through search engines. It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant … Read more
In a world where many people offer services like SEO and Google Ads management, it is important to stand out and be as educated as possible. Seasoned veterans and new professionals alike can both benefit from Google Ads Certification. As an industry standard with content tied directly to the Google Ads platform, it is the … Read more
A lady gingerly dips her hand into a pool of water. Hundreds of small fish – yellow, orange, and white – are lapping the pool. Seeing the hand, the fish scramble towards it in anticipation of what it might bring. The lady looks towards the camera, her smile radiant and infectious. This is the viral … Read more
The internet is a huge archive of information and data that can help humans in several ways. However, most data on the internet is designed for human understanding, not for machines. So, if you want to gather a huge sum of data for any purpose, you will need to log them manually or utilize a … Read more
As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message. Enter: Animated GIFs in email. Email marketers are increasingly turning … Read more
Are HTML bullet points useful in emails? Bullet points in plain text emails are an incredibly useful tool for content hierarchy. They allow subscribers to read the key elements of your emails quickly and easily. They are a great way to set apart important information from the rest of the email. As so often in … Read more
Have you been facing a lot of problems on Facebook recently? Is someone disturbing you? The immediate thing you can do is open their profile and block them. Does it not sound that easy to you? Well, in reality, it is. In case you are looking for ways regarding how to block someone on Facebook, … Read more
Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm has had a number of updates and has become a real-time part of the core Google algorithm, and as a result, penalties have become less common, but still exist both in partial and site-wide … Read more
Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively available through Search Console. This makes it indispensable for online business and publishers that are keen to maximize success. Taking control of your search presence is easier to do when using the free tools and … Read more
