The humble robots.txt file often sits quietly in the background of a WordPress site, but the default is somewhat basic out of the box and, of course, doesn’t contribute towards any customized directives you may want to adopt. No more intro needed – let’s dive right into what else you can include to improve it. … Read more
Google has updated its Search Central documentation to include details about AI Mode in its robots meta tag specifications. This update coincides with the rollout of AI Mode via Google Labs. Document Updates For AI Mode The updated document now specifies that you can control the appearance of your content in Google’s AI-powered features, including AI … Read more
In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the kind of place I was hired at based on the employee handbook. From vacation policies to dress codes to nondiscrimination policies, employee handbooks have given me a clear overview of … Read more
Google’s Lighthouse doesn’t use the Interaction to Next Paint (INP) metric in its standard tests, despite INP being one of the Core Web Vitals. Barry Pollard, Web Performance Developer Advocate on Google Chrome, explained the reasoning behind this and offered insights into measuring INP. Lighthouse Measures Page Loads, Not Interactions Lighthouse measures a simple page … Read more
This week’s Ask An SEO question comes from Aleksandar, who asks: “Is there a role for product Q&A for a fashion brand, which only sells its own branded products, besides the obvious question on the sales/delivery/return process?” Yes, there is absolutely a role for product Q&A, and for FAQs on collections or categories. This applies … Read more
Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is an annual conference that brings together more than 300,000 professionals in the film, TV, music, education, and tech industries. In 2024 alone, featured speakers include include Jane Fonda, Dwyane Wade, Alex Cooper, and Daisy Ridley. All of which is to say: It‘s a massive … Read more
Social media is where brands and people want to see and be seen. It’s where you establish a community of raving fans, a voice unique to your brand and an identity that’s unmistakably yours. While you might take a more experimental and casual approach to your social media presence at first, the top brands on … Read more
When building a social media platform for your business, it’s all too easy to fill in the bio information quickly, ticking it off your checklist while trying to juggle 20,000 other jobs that need doing. And while this behavior is commonplace, it certainly isn’t best practice. While it might seem like a throwaway job that … Read more
OpenAI, the company behind the cutting-edge language model ChatGPT, announced six new features in the latest version to enhance user interaction. We’re rolling out a bunch of small updates to improve the ChatGPT experience. Shipping over the next week: 1. Prompt examples: A blank page can be intimidating. At the beginning of a new chat, … Read more
Picture this. You’ve had a response regarding your consultancy services. You hit it off with your potential client, and you decide to start working together. You’re buzzing. The world is your oyster. Nothing can stop you now. You do your little happy dance while your Zoom camera is temporarily off due to “connection issues.” Then, … Read more
Sick and tired of chasing up clients, trying to remember how much you charged them for your work? Either you end up trying to charge them too much and getting an earful, or charge them much less than agreed, wondering why your Disney+ subscription bounced this month. To solve this you need to act similarly … Read more
During a recent Google SEO office-hours Q&A session, a concerned website owner inquired about the slow indexing of their 16,000-page site. Google Search Relations team member Gary Illyes provided a comprehensive response to the query, addressing the factors influencing indexing speed. Quality & Popularity Matter In Indexing Illyes explained that indexing speed depends on several … Read more
Have you been looking for ways to breathe a new life into your marketing strategy? Have you been desperately trying to get your marketing strategy to deliver better results? Here’s what you need to do: Get help from your whole company. Why involve non-marketing employees into your marketing activities? Depending on how this marketing collaboration … Read more
If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email … Read more
