A recent investigation finds that Google’s Featured Snippets may display conflicting information from the same source material, depending on how users phrase their search queries. This raises concerns about the search engine’s ability to interpret content accurately. Sarah Presch, director at Dragon Metrics, discovered that Google’s Featured Snippets pull opposing statements from the same articles … Read more
If you’ve attended a marketing conference and felt like everything was below your knowledge level or that your questions weren’t answered, there’s a good reason for that. Not everyone is advanced, and not everyone is a beginner. National conferences ensure that the speakers cater to the majority of the group rather than specific individuals at … Read more
Google was recently granted a patent on ranking web pages, which may offer insights into how AI Overviews ranks content. The patent describes a method for ranking pages based on what a user might be interested in next. Contextual Estimation Of Link Information Gain The name of the patent is Contextual Estimation Of Link Information … Read more
This edited extract is from How to Use Customer Data by Sachiko Scheuing ©2024 and reproduced with permission from Kogan Page Ltd. I have an extremely confidential piece of information on a particular sheet of paper. This A4-sized paper contains a list of Christmas presents I plan to give to my family members. To make … Read more
As the world evolves rapidly and with the flow and pace of information technology. New technologies crop up with the intent of human benevolence. Consequently, it ushers in a revolution in every aspect of our daily lives and work. For professionals and businesses, keeping up with these developments is the need of the hour. It’s … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Content rewards shape the creation process. The famous Munger quote, “Show me the incentive, and I show you the outcome,” applies to content creation just as much as to company management. The way we create content today has also led to a landscape of … Read more
Perplexity, a San Francisco-based startup, has unveiled two new online large language models (LLMs) called pplx-7b-online and pplx-70b-online. These online LLMs aim to overcome key limitations of many existing LLMs: the inability to provide up-to-date information and a tendency to hallucinate inaccurate facts. What Are Online LLMs? Perplexity’s online LLMs can tap into the latest … Read more
Some 62% of people say they would not use a business if they found incorrect information about it online. That’s according to a survey conducted by BrightLocal of a representative sample of 1,138 Americans. Respondents were asked about how they interact with local/small business listings online. An infographic (below) covers key findings from the research. … Read more
Data has emerged as an invaluable asset, often likened to gold. This isn’t mere hyperbole; data drives decision-making fuels innovation, and offers a competitive edge. From understanding consumer behavior to predicting market trends, data provides insights that were previously unattainable. As businesses in the UK and globally transition to digital platforms, the volume of data … Read more
Unlike any other social media platforms such as Instagram, Facebook, or even Twitter, LinkedIn is very different and, at the same time, is quite purpose-driven. LinkedIn is centered around the professional world as a professional social network platform. If you have entered the professional world, then it would be crucial for you to have a … Read more
In the digital age, safeguarding sensitive information is becoming a paramount issue for both organizations and individuals. With the rising data breaches and cyber threats, protecting confidential data during file conversion is paramount. Secure PDF conversion has emerged as a reliable solution, providing a robust framework to safeguard sensitive information while ensuring seamless file transformation. … Read more
Growing regional/national to major international brands have a lot of questions about product description page (PDP) optimization. How much can be automated? Does it matter if some of them have duplication? What do we do with variable products that exist on a single URL? Can I use manufacturer-provided product descriptions? The problems with product descriptions … Read more
Google is rolling out new ways to remove personally identifiable information from search results such as phone numbers and physical addresses. This update expands on an existing policy that allows people to request the removal of personally identifiable information that’s sensitive in nature, like bank accounts and credit card numbers. Now, you can request the … Read more
Google announced it will be using artificial intelligence (AI) and a machine learning (ML) model to automatically update business hours and real-world road information. The goal of these initiatives is to provide users with more up-to-date information about neighborhood changes. Harnessing The Power Of AI For More Accurate Information Though research into AI began in … Read more
Globally, businesses are expanding both in size and scope, and new organization strategies are needed to adapt. The Scaled Agile Framework was introduced to assist these organizations in transforming themselves into lean-agile. SAFe® is now taking over traditional organizations, which makes its implementation important for professionals. The SAFe® Program Consultant plays an important role here. … Read more
Today, Social media use means you are doing business. Without the proper use of social media management tools, you can not get the viewer’s attention within a short time. A sprout social media management tool channels your automatic social media posting. This social media management tool is an all-in-one solution. When using the sprout social … Read more
Twitter has made life a little easier with its innovative creation, Tweetdeck! Designed as a social media management tool for Twitter, the Tweetdeck app was initially developed independently in 2008. However, by 2011 Twitter acquired the app and integrated it within its user interface. Thus, if you are using Twitter in 2022, you are also … Read more
In a world where marketers always have too many things to do, Coschedule is one tool that can prove to be a blessing. So it is no surprise that just as you have managed to successfully execute one campaign, five more come knowing on the door. On top of that, there are a thousand other … Read more
