Social media integrations are a great way to combine marketing efforts across channels. They help customers shop directly from social networks like TikTok and Instagram, enhancing the shopping experience with seamless e-commerce. And provide brands with valuable social data for critical customer and market insights. In this way, social media integrations help you create memorable … Read more
Duda announced a partnership with ActiveCampaign, a marketing automation and CRM company. The partnership allows agencies to bring marketing automation to their client sites to help boost sales and customer engagement. ActiveCampaign ActiveCampaign is a marketing automation platform that makes it easy to cultivate post-sales engagement and repeat sales. It’s also functions as a CRM … Read more
This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Storytelling is an integral part of the human experience. People have been communicating observations and data to each other for millennia using the same principles of persuasion that are being used … Read more
Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations. Meta encourages GA4 integration for better ad performance. Integration process involves using UTM parameters and trackable links. GA4 integration offers insights but has limitations in user tracking. Source link
Facebook is an important channel for developing a strong brand presence. With over 3 billion monthly active users and a high average disposable income among users aged 25 to 34, Facebook remains unbeatable. Moreover, the 2023 Q4 Pulse Survey results found that Facebook is the most popular platform for consumers to upload and share content. … Read more
Integrating demand planning software with Enterprise Resource Planning (ERP) systems is crucial for achieving seamless and efficient business operations. Demand planning software is primarily responsible for forecasting and predicting future demand based on historical data, market trends, and various influencing factors. It helps organizations optimize inventory levels, reduce stockouts, and enhance overall supply chain management. … Read more
YouTube has introduced a new feature that allows podcast creators to upload their podcast RSS feeds directly to YouTube Studio. The direct RSS feed integration enables audio-focused podcasters to share their content on YouTube more easily without manually uploading individual episodes. Simplifying Podcast Distribution RSS, which stands for Really Simple Syndication, is a technology commonly … Read more
Software development kits (SDKs) and application programming interfaces (APIs) are both integral tools for connecting software applications together. While they share some similarities in enabling communication between apps, there are some critical differences between SDK and API in how they are implemented and the use cases they are best suited for. Understanding the unique benefits … Read more
At its annual Connect conference, Meta unveiled new AI innovations coming to its family of apps and devices. Meta is rolling out an AI-powered assistant with Microsoft Bing integration, new image editing capabilities, and AI-generated stickers for messaging. Meta’s AI assistant will provide real-time information using Microsoft Bing, with the ability to generate images from … Read more
In the evolving data management landscape, enterprises constantly search for tools to streamline and simplify their operations. One of the core processes in enterprise data management is ETL (Extract, Transform, Load). Traditional ETL tools can be complex and demand high expertise. The Rise Of Low-Code ETL Solutions In Modern Data Management As enterprises navigate the … Read more
There’s a major shift underway in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the information they need. Ads are already running on Bing’s generative SERPs. At the latest Google Marketing Live event, Google gave us a glimpse into what … Read more
Google Analytics 4 is the latest version of Google Analytics, also known as GA4, and replaces the previous UA, or Universal Analytics version. GA4 uses machine learning technology to help analytics users understand customer behavior across multiple devices and platforms. It provides more granular data about user engagement and includes features such as event tracking, … Read more
Google announced it’s enabling the integration of Google Analytics 4 (GA4) properties with AdSense accounts. This update allows AdSense data to be available in GA4 reports and explorations, providing a more comprehensive view of website performance. Connecting GA4 & AdSense The merger of AdSense data with other website analytics, such as traffic sources and user … Read more
