Research Finds Customer Loyalty Isn't What It Used to Be [2023 Data]

Research Finds Customer Loyalty Isn't What It Used to Be [2023 Data]

It’s a reality we can’t ignore: Customers are increasingly exploring different brands and shopping options. Product unavailability and depleted inventory shelve coupled with rising prices have made even the most loyal customers inclined to venture beyond their go-to brands. Does that mean brand loyalty is dead? Our new research report at 84.51°, “The loyalty shift … Read more

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