Diving for Pearls: A Guide to Long Tail Keywords – Next Level

Diving for Pearls: A Guide to Long Tail Keywords - Next Level

Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together we’ll uncover keywords in the vastness of the long tail. Looking for more Next Level posts? Previously we explored how to create relevant and engaging … Read more

Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study

Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study

A new study by Patrick Stox, Brand Ambassador at Ahrefs, finds that, on average, Google Search Console hides the keyword term for 46.08% of clicks. The study examined one month of data across 146,741 websites, involved close to 9 billion total clicks, and reveals that Google likely leaves many longtail keyword data hidden from GSC … Read more

What Is The Difference Between Search Queries And Keywords?

What Is The Difference Between Search Queries And Keywords?

Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing strategies. This article will examine the key aspects of both search queries and keywords, starting with … Read more

SEO Keyword Rankings: Choosing the Right Terms to Rank #1 on Google

seo keyword rankings - SEO Keyword Rankings: Choosing the Right Terms to Rank #1 on Google

Chances are, you want more traffic to come to your website. After all, more traffic means you’ll boost your business revenue, right? Not necessarily. You see, more traffic’s all well and good, but there’s no guarantee it will lead to a revenue increase. In fact, if you draw the wrong kind of traffic, your revenue … Read more

How To Dominate SERPs By Focusing On Topics Instead Of Keywords

How To Dominate SERPs By Focusing On Topics Instead Of Keywords

Over the last few years, Google has made several changes to the way their crawlers understand how content answers queries. Most recently, those changes have included more algorithm updates that include sophisticated enhancements to natural language processing and machine learning models like BERT and MUM. These updates help Google better understand how people are searching … Read more

Semantic Keyword Clustering For 10,000+ Keywords [With Script]

Semantic Keyword Clustering For 10,000+ Keywords [With Script]

Semantic keyword clustering can help take your keyword research to the next level. In this article, you’ll learn how to use a Google Colaboratory sheet shared exclusively with Search Engine Journal readers. This article will walk you through using the Google Colab sheet, a high-level view of how it works under the hood, and how … Read more

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