Not all content is made equal, and not every blog post receives external links. Getting inbound links for every blog article is unbelievably time-consuming due to the amount of outreach required to secure links to just one article or page. Instead of establishing a link building program around outreach, having a linkable content asset can … Read more
When shaping your SEO strategy, your success metrics come down to bottom-line results – what’s going to move the needle for your company and make a real impact? Which SEO strategies can you employ to hit your KPIs? In order to succeed in competitive markets, you must go beyond on-page optimization and sound technical SEO … Read more
When most people think of hyperlinks, they think of connecting two different web pages — such as a blog and landing page — together. But that’s not all hyperlinks can do, they can link to a specific part of a page as well. So remember that really exhaustive glossary you put together on industry terms … Read more
You want your online business to thrive. One of the best ways to do this is to establish website authority – and the key to successful authority building is to increase trust with your audience. With the rise of AI tools, you must publish high-quality content that stands out from your competition, who may be … Read more
Search engine optimization (SEO) includes link building as a fundamental component. It entails obtaining links pointing to your website from other websites. It is one of the best ways to improve your website’s visibility and ranking on search engines. When done right, link building can drive more traffic to your website and help you establish … Read more
ChatGPT and similar tools are on the rise – so how do you stand out in a sea of AI-generated content? Step 1: Get people to trust you. Establishing website authority is essential if you want your business to thrive online. Step 2: Create high-quality content. No matter your niche, this is the key to … Read more
Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating new ones, and earning as many high-tier links as possible. The goal was always the same: get our clients’ websites to the top of the search engine result pages (SERPs) and outranking their competitors. To that … Read more
When we launched Start Page 12 months ago we set out to build a beautiful, mobile-friendly, link in bio site that’s easy to set up and even easier to update. Over that time we’ve been adding heaps of small improvements and updates, but today is our biggest update to date… As of today, you can … Read more
There’s no question people get most of their information online these days. But, did you know people are also searching for local businesses just as much as they look up answers for what ails them? A BrightLocal consumer survey found that 99% of consumers used the internet to look up a local business in the … Read more
Today’s Ask an SEO question comes from Taha in Chicago, who asks: My question is on ecommerce SEO. Currently, I am working as an SEO Executive for an ecommerce brand. They have zero content on the site and their total backlink profile is around 1,000 links (which is nothing compared to competitors). Which area should … Read more
It’s almost a standard question: SEO clients want to know how quickly they’ll see results from link-building efforts. They want positive change as soon as possible and it makes sense – a lot of time, work, and money go into building quality links. Realistically, though, it can take 3 to 12 months to see any … Read more
This week’s Ask an SEO question comes from Marlin in Bethel, who asks: “I paid over $5,000 for SEO link building. At first, traffic was boosted. However, we then lost our rankings on those keywords and our traffic is gone! What happened?” Marlin, without seeing your backlink profile, I suspect your rankings declined because Google … Read more
Today’s column comes from a question submitted by Search Engine Journal reader Melvin, from Vlaardingen. Melvin asks: “Could you please explain what the best content silo/interlinking structure is if you have a lot of informational content? I’m assuming you can’t link to 30 different articles from one page. In addition, it’s almost impossible to come … Read more
This week’s Ask An SEO question comes from Mike in Columbus, who writes: “Let’s say I do some keyword research and find a really strong search volume around some keywords that are highly related to my website. I then purchase those keywords as URLs – 30 of them. What’s best for my main website traffic, … Read more
Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website. Source link
