Many of the companies generating buzz on social media right now likely all have something in common: it’s not just their brand accounts posting great content, but their employees too. That’s particularly true for businesses and employees active on LinkedIn. According to the network-building platform, content posted by employees is seen as three times more … Read more
LinkedIn, the professional networking powerhouse, presents a golden opportunity for businesses to connect with their target audience, build brand authority, and generate leads. Amid the complexities of modern digital marketing, outsourcing your LinkedIn advertising can be a strategic move that saves time and resources and yields exceptional results. Here are the top reasons why LinkedIn … Read more
You’ve made your LinkedIn account, you’ve posted a couple of thought-provoking pieces, and now you’re wondering what your next step is. Sure, you can add another article post to your page, but with minimal followers, it feels a little hollow. “How, oh great LinkedIn gods, can I gain a larger audience?” you cry, sinking to … Read more
LinkedIn is a highly valuable tool for networking with like-minded professionals. But here’s something we don’t talk about as much as we should: LinkedIn is also a useful inbound marketing platform. It might seem a little bit intimidating. You have enough on your plate; do you really need to figure out another way to create … Read more
You’ve managed to create your ideal business (sounds like congratulations are in order!). Everything is set up perfectly. Your website is like a shiny new car in the driveway, just waiting for you to take it for a spin. You sit back, waiting for potential clients to come swarming in, blown away by your professionalism, … Read more
While LinkedIn is a professional social network, it doesn’t mean you have to be boring. There’s a difference between “being professional” and “being a snoozefest”. And the platform has adapted significantly since its launch, to the point that when you crack it, it’s a fantastic option for promoting your services, building your brand, and acquiring … Read more
Unlike any other social media platforms such as Instagram, Facebook, or even Twitter, LinkedIn is very different and, at the same time, is quite purpose-driven. LinkedIn is centered around the professional world as a professional social network platform. If you have entered the professional world, then it would be crucial for you to have a … Read more
LinkedIn has announced several new features to improve the newsletter experience for creators and readers. These updates come as LinkedIn has seen newsletters grow exponentially in popularity over the past year. LinkedIn states in its announcement: “Newsletter readership has tripled over the past year, now with more than 1.3 million daily readers.” LinkedIn is rolling … Read more
The LinkedIn team, referred to as “unlikely champions of creativity” by the Creative Review, have turned their focus to creators in recent years. Features like Creator Mode and LinkedIn Top Voices have made the platform a destination for many looking to grow their personal and business brands. Creators like Justin Welsh have seen massive success … Read more
LinkedIn’s algorithm has always been a bit of a mystery – until now. The algorithm recently underwent some key changes, and the team (through Dan Roth, editor-in-chief, and Alice Xiong, a product management director) sat down with Entrepreneur to explain them. In this article, we’ll highlight the key points from the team’s interview about the … Read more
In today’s world, social media has become an essential tool for job seekers to showcase their skills, connect with potential employers, and find job opportunities. Among the various social media platforms, LinkedIn has emerged as the go-to platform for job seekers and recruiters alike. With over 700 million users and 55 million registered companies, LinkedIn … Read more
LinkedIn isn’t just a place to grow your professional network. It’s a place where you can attract top talent and market your brand to a B2B audience. That’s why you need an effective LinkedIn marketing strategy to grow your presence on the platform. For that, you need to learn how to use LinkedIn for business. … Read more
LinkedIn has developed a new AI image detector that is claimed to be able to catch 99.6% of fake profile images, with a 1% false positive rate. According to anecdotal evidence, their new detector actually works. Fake LinkedIn Profiles There are many reasons why people create fake LinkedIn profiles. For some members of the affiliate … Read more
In a significant step towards reinforcing direct corporate-client interaction, LinkedIn is launching a messaging inbox for company pages. This will allow businesses to send and receive direct messages (DMs), fostering an immediate line of communication. The rollout coincides with a global shift in business priorities, with a heightened focus on brand building and attracting new … Read more
When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal. For example, you probably know the character limit … Read more
As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. And with over 63 million company profiles on LinkedIn, it’s important to know when the best time to post is for you to engage with your followers – whether they’re clients, customers, employees or prospects, or … Read more
LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. They’re also an excellent way to find and learn about your target audience in a more concentrated space. Four out of five LinkedIn … Read more
If you are not using LinkedIn to grow professionally, even in 2023, then you must have been living under a rock. This is because LinkedIn is perhaps one of the most important professional networking sites in the world today. But using LinkedIn is not enough – you have to keep your profile updated, which is … Read more
