The holiday email marketing season is here. It’s the most wonderful time of the year…but it feels more like a super hectic, stressful sprint to the finish line. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. While your colleagues in other departments might be already … Read more
The holiday season is upon us, and that means email marketers are busy. It’s now or never to send holiday email campaigns that close the gap between your goals and your current numbers. This is when your subscribers go into high gear shopping and buying gifts for their friends, family, and themselves. In 2022, holiday … Read more
By this point everyone knows that you’re supposed to be using AI in your marketing…. but not everyone knows how. What exactly is it that AI can do that makes it so valuable? (Lots!) Which teams in your organization can benefit from it? (Almost all of them.) Can it help with content creation? Targeting? Workflow? … Read more
We’re back with the latest installment of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Beware of the spooky surprises! Sink your teeth into some of the biggest headlines from the month of October 2023: News headlines Community In lighter news Email Client Market Share … Read more
In the world of email, the email service provider (ESP) is a key component of any marketer’s strategy. They offer a suite of services that includes sending, receiving, and storing emails, as well as tools for analytics and automation. ESPs are instrumental in ensuring that emails are delivered to the right inbox and not marked … Read more
Welcome back to our monthly series, where team Litmus shares their favorite emails picks for the month. This October, our inboxes were filled with thoughtful feedback emails, animated GIFs, and, of course, spooky emails. Read on, or jump ahead! Reese’s Book Club Violette_FR Atlassian Nintendo Who Gives A Crap Reese’s Book Club Subject line: Spooky … Read more
On September 18, 2023, Apple launched its seventeenth release of Apple’s iOS operating system for the iPhone—iOS 17. And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP), which sounded like another version of Apple’s Mail Privacy Protection, but this time impacting click tracking. The horror! In this blog post, we’ll … Read more
It’s one of the most powerful pieces of marketing software you can purchase. Between marketing automation features, detailed marketing analytics, and so much data you can use to personalize every bit of the customer journey, you won’t go wrong with Salesforce Marketing Cloud as the cornerstone of your program. It can pretty much do it … Read more
Email geeks, you’ve done it again. Thank you, thank you, thank you. Our friends at G2 recognize the best of the best in software each quarter. We’re thrilled that they have recognized Litmus again in their Fall 2023 awards. What makes these extra special? It’s not just an award—it’s based directly on excellent reviews from … Read more
Now that Apple’s Mail Privacy Protection dominates reading environments, email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. When you don’t have insight into where your audience is opening, using a hybrid/responsive design is a must. It’s a great way to guarantee a good experience for your subscribers everywhere, … Read more
We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! What happened in September? Well, a lot. So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. News headlines In lighter news Community … Read more
Building emails is hard. (Ask us how we know.) And sometimes, you’re just stuck, pressed for time, or could use a little burst of creativity. That’s where we come in. Why reinvent the wheel? We’ve been building emails that work for nearly two decades, and we love helping you build great emails too. It’s kind … Read more
Hear that sound? It’s millions of clicks from shoppers hitting that “add to cart” button this holiday season. Black Friday emails (and their Cyber Monday counterparts) campaigns are some of the most high-stakes emails you’ll design this year. If you want to hit your Q4 goals, this is the most important series of the year. … Read more
The temperature is dropping, the scarves and hats are coming out, and we’re all bundled up and ready for fall proper. And what better way to celebrate the changing of the seasons than with the best and brightest of the inbox? Curl up with your cozy socks and a cup of tea, and dig into … Read more
Countdown timers are a quick, effective way to boost engagement—whether they’re for sales or newsletter sign-ups. Introducing urgency into the inbox encourages email openers to take action. As a powerful visual tool, countdown timers are a tried and tested tool to build anticipation and encourage action. There are plenty of questions people still have about … Read more
In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send those all important event reminders. Why You Should Use Calendar Links in Email Campaigns To ensure that guests actually show up, … Read more
And we’re back, with another fabulous update—September edition! This month, we’re thrilled to share another big update to our continued investment into the frontier of artificial intelligence (AI) and emerging email technology. We’re invested in using all the latest tools at our disposal to help you send better emails, and that’s what this month’s release … Read more
It’s time for our monthly round-up of our favorite emails! Over here at Litmus HQ, we’ve handpicked a selection of emails we loved that have recently landed in our inbox. From clever wordplay, engaging content, and scroll-stopping personalization, dive in and be inspired as we unveil the best of our inboxes. Duolingo Really Good Emails … Read more
