Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. Since email design encapsulates every visual element of your email, there’s a lot to understand and test. … Read more
At Litmus, our passion lies in helping marketers efficiently create impactful emails. For over 15 years, we’ve collaborated with marketers worldwide, enabling them to craft incredible audience experiences. Email is at the core of any integrated marketing program, and the demands on marketing teams in terms of volume, quality, and outcomes have only increased. We … Read more
We’re tapping our spoons on our glasses, everyone… Please welcome the latest and greatest selection of improvements to the Litmus experience! This August, we’re proud to announce the most cutting-edge selection of updates yet—including enhanced artificial intelligence (AI) personalization capabilities, email-ready snippets, automatic Brand Indicators for Message Identification (BIMI) checks, and so much more! Ready … Read more
![Can AI-Generated Content Hurt Your Search Ranking? [Insights from HubSpot, Litmus, Casted & 500+ Marketers]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/AI-Content-SEO-FI.pngkeepProtocol.png "Can AI-Generated Content Hurt Your Search Ranking? [Insights from HubSpot,")
AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the expense of your search ranking? After all, if everyone can use AI to create high-quality content at lightning-fast speeds, what will be the great differentiator in search results? Here, we’ll explore everything you … Read more
Welcome back to the latest and greatest edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing. This edition contains all the hottest headlines from July 2023, so strap in while we catch you up on the latest in email. (Spoiler: A lot of it’s … Read more
Welcome to the email marketing Super Bowl. Despite a rise in shopping holidays throughout the year (looking at you, Prime Day), retail’s favorite pseudo-holiday, Black Friday, is still one of the busiest e-commerce days of the year. If you want to close out Q4 on a high note, this is the campaign to nail. Black … Read more
Welcome back to everyone’s favorite email roundup! It’s officially Vacay Season, so we opted to consolidate our favorite emails into one summertime showcase this year. You’d probably rather be laying poolside than looking at your inbox anyway… and honestly, same. But in between cleaning all the sand off our sandals and trying new ways of … Read more
Start and stop. Back and forth. Rush and wait. The journey of an email idea to a live campaign has so many decision points and variables, which makes email workflow management so difficult! That’s why we’ve compiled this list of our favorite tips and strategies to create better emails faster and with less frustration. What … Read more
Holiday shoppers will soon be making their lists and checking them twice. And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all … Read more
If your email goals are bigger than your budget or the pressure on your team increases, you need to work smarter with email workflow automation. This guide reviews what email workflow automation is and how to get started with seven automated email workflows: Welcome email series Lead nurturing campaigns Abandoned cart emails Post-purchase follow-ups Feedback … Read more
Thank you, email geeks. Each quarter, G2 and TrustRadius recognize the best of the best software companies, rating them on usability, leadership, performance, and more. We’re thrilled to be recognized (again!) from G2 and TrustRadius in their Summer 2023 awards. And it’s all thanks to you and your stellar reviews. At Litmus, we believe in … Read more
We hope everyone had an awesome first day at Litmus Live Week! For those of you who didn’t make it or haven’t signed up yet, here’s a re-cap of what you missed from our live sessions today—all lovingly compiled by yours truly, Jaina Mistry, and Jason Rodriguez. But seriously, what are you waiting for?! See … Read more
You’ve read the report, absorbed all the data, and it’s time to take action. But… What action? In this email workflow checklist, we’ll share five simple steps you can follow to make your workflows more efficient right now, today. (Download the PDF here to save this infographic for all eternity!) Transcript: Your Go-to Email Workflow … Read more
Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. This valuable exchange of insights not only helps individual email marketers in their professional growth but also contributes to the overall improvement of the email industry. As email marketing professionals, we recognize the importance of sharing our … Read more
Welcome back! We’re kicking off another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing. We’ve compiled the latest buzz from June 2023 to bring you up to speed (and your emails on point). So grab a cup of coffee, sit back, and sip … Read more
Planning, creating, and testing an email is a huge undertaking, and getting it to your subscribers’ inboxes is the final push until it’s out of your hands. Getting your message to your audience isn’t as simple as hitting ‘send,’ however. Every email is an opportunity to connect with your audience and positively impact your company—but … Read more
Earlier this week at Litmus Live Week, we shared that 78% of marketers said email is very important to business success (up 7% from last year). Well, if you’re like me—proudly in email marketing for ~15 years—you’ve known that for quite some time. As I’ve developed teams, one thing I always find myself asking: How … Read more
Welcome to Litmus Live Behind the Scenes, where each month leading up to the conference we’ll dig in to some of the work we’re doing to prepare for Litmus Live, and shine some light on how we make the conference happen. In this blog post, you’ll discover how we went about creating our Litmus Live … Read more
