Automated

Google Apologizes As Automated GA4 Transition Surprises Advertisers

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Google Apologizes As Automated GA4 Transition Surprises Advertisers

Google has started automatically migrating advertiser conversion tracking from Universal Analytics to Google Analytics 4, confusing advertisers. While intended to ease the transition to GA4, Google’s automated changes are creating problems for advertisers unaware of the migration. Google apologizes for the confusion and recommends advertisers manually migrate their Universal Analytics settings for complete control. A … Read more

Google Updates Product Ratings Policies On Automated AI Content

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Google has updated its Product Ratings policies, effective August 28, 2023, on artificial intelligence (AI) and automated content. Kudos to Duane Forrester, who spotted and shared the policy update on Twitter. Automated And AI-Generated Reviews The addition clarifies that reviews generated by an automated program or AI application are not allowed and should be flagged … Read more

7 Automated Email Workflows to Keep Up with Demand – Litmus

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If your email goals are bigger than your budget or the pressure on your team increases, you need to work smarter with email workflow automation.  This guide reviews what email workflow automation is and how to get started with seven automated email workflows: Welcome email series Lead nurturing campaigns Abandoned cart emails Post-purchase follow-ups  Feedback … Read more

Best Practices For Automated Testing

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Automated testing can boost the efficiency of companies that rely on modern ERP and CRM software such as Microsoft Dynamics 365. However, the return on investment in test automation depends on many factors, and enterprises should take certain steps to achieve maximum results. This article outlines the best practices for automated testing. Set Realistic Goals … Read more

Email Automation: How to Set Up Automated Workflows [Data]

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Without email automation, your marketing team misses major opportunities to nurture and engage your target audience and contacts. In this article, we’ll review common types of email marketing automation, the tools to help you establish and maintain an email marketing automation strategy, and different automation triggers you may implement at your company. But first, let’s … Read more

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