Planning, creating, and testing an email is a huge undertaking, and getting it to your subscribers’ inboxes is the final push until it’s out of your hands. Getting your message to your audience isn’t as simple as hitting ‘send,’ however. Every email is an opportunity to connect with your audience and positively impact your company—but … Read more
Earlier this week at Litmus Live Week, we shared that 78% of marketers said email is very important to business success (up 7% from last year). Well, if you’re like me—proudly in email marketing for ~15 years—you’ve known that for quite some time. As I’ve developed teams, one thing I always find myself asking: How … Read more
Welcome to Litmus Live Behind the Scenes, where each month leading up to the conference we’ll dig in to some of the work we’re doing to prepare for Litmus Live, and shine some light on how we make the conference happen. In this blog post, you’ll discover how we went about creating our Litmus Live … Read more
We’re all looking to get more revenue. And why not get it with email? As your highest performing channel, it can deliver a whopping return of $36 for every $1 you spend. But whether you’re seeing those results works hand-in-hand with your email list strategy: Your subscribers–new and existing– are your path to revenue. When … Read more
Typography can support brand identity and create visually unique emails—but you shouldn’t sacrifice accessibility for the sake of design. To deliver both a beautiful and accessible email design, stop trapping your message in images, and start using live text with web safe fonts and web fonts. Read on to learn exactly how to do it: … Read more
How do you know when it’s time to migrate to a different email service provider (ESP) or marketing automation platform (MAP)? For simplicity, I’ll use ESP to refer to both of these types of tools. A few weeks ago, we talked about migrating to an ESP when your marketing leader decides it’s time to move … Read more
You know accessibility matters. You probably wouldn’t be on this page if you didn’t already know that it’s important to make sure that everyone reading your email gets to love and appreciate your email’s contents, regardless of how they’re accessing said email. (High-five!) Now, that said, there’s loads of ways you can work to make … Read more
The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community—is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting … Read more
In a recent Formation.ai study, respondents listed the following top three personalization strategies most likely to increase their loyalty to a brand: Personalized website experiences Marketing email Mobile notifications As modern marketers, these results seemingly help us to focus our personalization programs on the marketing channels that matter most to customers. Not. So. Fast. In … Read more
You know what time it is! Welcome back to This Month in Email—our monthly series on the latest and greatest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in May 2023. News headlines Beep boop. It’s robot time. Did someone say cheese? Email Client Market Share … Read more
Are your emails optimized for Dark Mode? If not, you might be neglecting a significant portion of your subscribers. Recent statistics show that over 35% of subscribers using Apple email clients open their emails in Dark Mode. This means that if your emails aren’t optimized for Dark Mode, you could be leaving your subscribers in … Read more
Welcome back to our monthly round-up of favorite emails! We at Litmus have handpicked a collection of emails that have landed in our inboxes recently—ones that captured our attention and kept us scrolling. From stylized ALT text, bite-sized content, exceptional email design, and captivating storytelling, get ready to be inspired as we unveil the best … Read more
Today’s a special day: we’re giving you an exclusive look into the mind of Litmus’ very own email developer, Carin Slater! Carin is one of the technological masterminds behind all the Litmus newsletters and pretty much everything we send. As she puts it, she’s an “an email geek who spent the last 9 years fighting … Read more
Welcome to Litmus Live Behind the Scenes, where each month leading up to the conference we’ll dig in to some of the work we’re doing to prepare for Litmus Live, and shine some light on how we make the conference happen. Codes of conduct were never something I gave much thought to—I never had to … Read more
Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research papers and even fake Drake songs, AI is everywhere. But as exciting as this new frontier is, it’s brought to surface a multitude of legal, ethical, and social concerns that have yet to be addressed with AI as it stands today. So, … Read more
The Gmail promotions tab is a marketer’s ally because context and setting matter. Imagine how you’d feel if someone asked you to review a lengthy contract just as you open your eyes in the morning versus after getting into the rhythm of your work day. You’d process the information differently depending on the scenario, right? … Read more
There’s a ubiquitous email that’s getting under my skin. It feels like they’re flooding my inbox, and it’s got me thinking. This kind of email is more often sent by retailers—both online and brick-and-mortar. It’s a good thought, too, often sent under the guise of empathy. But here’s my hot take: email marketers should rethink … Read more
Drumroll, please! Litmus is excited to announce the beta of our new email content optimization tool, Litmus Assistant. This AI-powered feature is designed to give your email and content teams the superpowers they need to make every send count. With tone of voice indicators, inclusivity checks, and more, Litmus Assistant is here to help. Let’s … Read more
