The Litmus Team’s Favorite Emails of April 2023 – Litmus

Litmus

This month, we’re doing something a little different with our favorite emails. We asked our audience on Twitter to share with us their favorite examples of accessibility in email, and you delivered! From glorious explanations and illustrations of ALT text, to text-only variations, there’s lots to appreciate and learn from in this roundup.  Read on … Read more

This Month in Email: Email Marketing News from March 2023 – Litmus

Litmus

And we’re back! Welcome back to This Month in Email—our monthly series on the latest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in April 2023. News headlines The world of artificial intelligence (AI) In lighter news Community happenings Email Client Market Share News headlines Outlook … Read more

Feature Friday: Animated GIFs and Cold Emails – Litmus

Litmus

Welcome to Feature Friday, a series where we get candid about emails that caught our attention recently, fresh from our own inboxes here at Litmus. This Friday, we’re highlighting two emails, one from our Favorite Email series and another from my own inbox. I picked Logan Sandrock Baird’s (Litmus’ Senior Community Evangelist) brain on first impressions, … Read more

Coding Emails For Dark Mode: A Guide For Email Developers – Litmus

Litmus

So, we’ve established that Dark Mode is a thing. (A pretty substantial gonna-stick-around thing, even.) But we’ve also established that many people still aren’t designing or developing for Dark Mode. While this is true for a variety of reasons, when we asked our beloved email geeks why this might be true, the most common answer … Read more

Register for Litmus Live 2023: The Ultimate Event for Email Pros – Litmus

Litmus

Registration is now open for Litmus Live 2023! On September 11th-13th, 2023, the best event for email marketers, designers, and developers will be happening in-person in Boston and virtually. Over the course of three days, you’ll get inspired by email pros with in-person live sessions (or live streaming for our virtual attendees), one-on-one Q&A sessions … Read more

Email Community Spotlight: Najee Bartley – Litmus

Litmus

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community—is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting … Read more

Litmus Wins Big In G2 + TrustRadius’s 2023 Spring Awards (Including “Best Feature Set”!) – Litmus

Litmus

At Litmus, we’re committed to providing the best support to our community and our customers. It’s kind of a big deal for us, so receiving review-based awards means the world to us. Sure, it’s cool to be recognized, but it’s even more important to be recognized for the values that are most important to us.  … Read more

Email Debrief: Do Email Marketers Need AI? – Litmus

Litmus

Welcome back to our monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brainspace. This month, I’m sharing my thoughts on our dive into Artificial Intelligence (AI) marketing services in “Do Email Marketers … Read more

Litmus Dark Mode Coding Experience + Visual Impairment Filters – Litmus

Litmus

Drumroll, please! We’ve got some shiny new features in Litmus! Our latest product launch is an exciting step towards more accessibility, more options, and greater flexibility when it comes to everyones favorite experience… Dark Mode! (Emo hairflip and all.) Let’s open up the latest Litmus product launch box and take a look at the new … Read more

The 3-Phase Email Marketing Workflow Broken Down – Litmus

Litmus

If you look after an email program, you’ve probably been asked: “Can we just send another email?” As daunting as this question may be, it should come as no surprise! After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our … Read more

This Month in Email: Email Marketing News From February 2023 – Litmus

Litmus

It’s everyone’s favorite time of the month—time for This Month in Email! In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in March 2023. News headlines Community happenings Email Client Market Share Yeah, we’re still talking about … Read more

How to Increase Email Engagement with Loading Bars – Litmus

Litmus

Okay, so you’ve got people opening your email. Your designs wow, your headlines compel, your segmentation is simply perfect. Pop corks and toss the confetti, the hard part is over… right?  Not so fast. As every email pro has discovered at one point or another, getting opens is only half the battle. The next big … Read more

Help Us Fuel Email Design Research – Litmus

Litmus

Our State of Email reports have historically relied on the generous knowledge-sharing of the email community. This exchange of insights not only benefits individual email marketers in their professional development but also contributes to the collective improvement of the field. As email professionals, we understand the value of sharing our experiences and techniques with one … Read more

Outlook Email Rendering Issues and How to Solve Them – Litmus

Litmus

There is nothing worse than spending hours creating a beautiful email, filled with perfectly witty animated GIFs, amazing images, and accessible buttons, only to find that it fails Outlook preview when you move to email testing. Soul crushing. Outlook emails not displaying HTML emails properly has been a staple in the email marketing book of pet peeves for … Read more

The 2023 ANA Email Evolution Conference (EEC) – Litmus

Litmus

If you’re following the thrilling adventures of Team Litmus, you’ll know our team hit the road last month for one of the biggest email events of the year! That’s right, we’re talking about the 2023 ANA Email Evolution Conference, better known as the EEC. We did all the things one normally does at a conference, … Read more

Email Campaign Planning Template: 3 Steps You Can’t Miss [Free Template] – Litmus

Litmus

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. Sounds simple, right? As much as we may have this in mind, there are a number of forces working against marketers from achieving this. Using an email campaign planning template is a powerful solution to these problems. And … Read more

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