One of the best local SEO strategies that any eligible local business can use to rank higher on Google and get local clients is to claim and optimize their Google Business Profile. However, claiming your Google Business Profile (GBP) is just the first step – you must optimize, frequently check, and update your GBP with … Read more
Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right. Source link
Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your older content working for the local business you’re marketing. Source link
Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and collaborations to build authority and visibility, we touched on the importance of community participation and engagement as a means to establish this localness. Two primary means … Read more
Google’s continued evolution of Search and Discover with new features demonstrates its commitment to adapting to shifting consumer needs, interests, and trends. By improving its search results with a personalized feed, social posts, discussions, stories, and generative AI, Google creates new opportunities for marketers and advertisers to reach target audiences. This article will explore Google’s … Read more
Learn about the most recent local search developments of 2023 to get ready for the year ahead. Source link
Recent findings by SEO professionals suggest that Google has recalibrated its local search algorithm, placing more emphasis on a business’s listed hours of operation as a key ranking signal. According to Joy Hawkins of Sterling Sky, the trend became noticeable after the November 2023 core update, leading to businesses that appear as closed being significantly … Read more
Explore tons of real-world local business examples to help you plan out your own full menu of E-E-A-T opportunities. Source link
Is the Nearby filter navigation actually making Google’s SERPs more local? Find out more through Miriam’s research. Source link
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), one thing remains constant: the importance of authority, which has a distinct effect on organic search visibility. Authoritativeness is the “A” in the much-heralded E-E-A-T found in Google’s Search Quality Rater Guidelines. In short, a business or organization needs to prove its authoritativeness … Read more
Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers. Source link
If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an … Read more
A recent feature on The Verge highlighted businesses that try to get an edge in local search rankings with clever names like Thai Food Near Me. So, I set out to discover if this strategy could impact local rankings and, more importantly, if other local businesses could replicate it. Before I get started, I should … Read more
Uncover 5 key types of holiday shopping season content to boost your business’s visibility and thrive this festive season. Source link
Unlock the full potential of your local business with The Local Business Content Marketing Guide. Dive into actionable insights, real-world examples, and expert advice to help your business thrive. Source link
Happy Small Business Month to the 1.19 million small-to-medium enterprises (SMEs) in Canada! You employ 10.7 million Canadians (88.1% of the private labor force) and contribute to 50.4% of the gross domestic product (GDP). Your numbers, percentages, and contributions outweigh those of large businesses in many ways, meaning that Canadian SMEs have awesome collective power … Read more
The previous quarter in local search has felt slightly more mellow than the first two of this year, but industry experts have definitely made some noteworthy discoveries, and Google has made one major move. With the holiday shopping season up next, now is the time to examine any emerging opportunities or learn about new rules, … Read more
It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons of takeaways from multiple presentations that are highly relevant to our space of local SEOs and local business owners! Without further ado, let’s dive right … Read more
