CMS Market Share Trends: Top Content Management Systems (Nov. 2024)

CMS Market Share Trends: Top Content Management Systems (Nov. 2024)

WordPress has held the dominant share of the content management systems (CMS) market since it was launched in 2003. Currently, the popular platform stands at 62.2% market share, according to W3Techs, which offers the most reputable and trustworthy data source. But in the last two years, WordPress has seen it’s market share start to reduce … Read more

Chart Your Leadership Path With These 10 Management Styles

Chart Your Leadership Path With These 10 Management Styles

Growing up, I was only exposed to one type of management style. My baseball coaches were some of the most ruthless and demanding people I’ve ever met, pushing our team to our physical and emotional limits. When I started doing internships in college, I expected my managers to be like my coaches. Since the stakes … Read more

Marketing Management – B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

Marketing Management - B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers at Plural Strategy surveyed marketers in the US and also conducted an analysis of published data on marketing spend and insights from the … Read more

How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]

How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]

Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right there with you, and I’ve bought stock in Pepto Bismal. So when I got the chance to chat with Christophe Combette, a director of product management at Google, I wanted to know what there is … Read more

Winning At Bidding: Tips For Effective Google Shopping Bid Management

Standard Shopping Bid Strategies

Google Shopping ads can be a powerful revenue driver – but to get the most out of it, you need to master bid management. Whether you’re an in-house marketer or working at an agency, effective bid management is crucial for scaling success. However, understanding how to optimize and adjust bids effectively in Google Shopping ads … Read more

Product Management vs. Program Management vs. Project Management: Key Differences

Product Management vs. Program Management vs. Project Management: Key Differences

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning into Project Management, and I’ve now been in this field for over 15 years in which 10 of them I worked as a Program Manager. … Read more

The 7 Best Social Media Management Tools in 2024 (+ Their Alternatives)

The 7 Best Social Media Management Tools in 2024 (+ Their Alternatives)

On any given day, you’re creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Phew. Doing all of this manually can make you bone tired and burned out. Luckily, there are plenty of social media management tools to take … Read more

15 Project Management Tools For SEO Professionals

15 Project Management Tools For SEO Professionals

SEO professionals know that staying organized is key to success. With campaigns getting more complex, the right project management tool can make or break your productivity. This article examines various project management platforms suited for SEO teams. We’ll discuss how these tools can help plan, track tasks and time, manage resources, and report results. We’ll … Read more

Google Introduces New Consent Management Tools For Advertisers

Google Introduces New Consent Management Tools For Advertisers

Google has announced changes to its consent management tools to address the challenges advertisers face with evolving privacy regulations. According to Google’s Ads Liaison, Ginny Marvin, the new integrated Consent Management Platform (CMP) setup will roll out globally over the next few weeks. ⏩ Introducing: Tag Diagnostics + new Consent Management setup in Google Ads, … Read more

Using AI Tools For Global Websites Operation And Management

Using AI Tools For Global Websites Operation And Management

Running and maintaining global websites is not an easy task. The good news is there are new AI tool solutions available that ease some of the work that goes into website management as well as assisting with SEO efforts. AI technology is advancing rapidly and has been adopted into different work streams and all areas … Read more

8 Challenges of Scaling Community Management (and How Pros Solve Them)

8 Challenges of Scaling Community Management (and How Pros Solve Them)

You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members. But that’s the double-edged sword of scaling community management, isn’t it? The better you do, the bigger you get. And the bigger your group gets, the harder it is to do the things that … Read more

How to Prove the ROI of Community Management (According to Experts)

How to Prove the ROI of Community Management (According to Experts)

In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the … Read more

6 Community Management Trends To Know in 2024

6 Community Management Trends To Know in 2024

Brands build online communities around their target audiences. As consumer preferences change and technological advances offer more and more opportunities, community management strategies change alongside them. In this piece, I’ll go over community management trends to be aware of in 2024 and how you can adapt them for yourself. Community Management Trends in 2024 1. … Read more

Community Management vs Social Media Management: What's the Difference?

Community Management vs Social Media Management: What's the Difference?

In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X. So, when you think of community management, you might think the person in charge of that is a social media manager. However, that may not be the case. There are actually significant differences … Read more

7 Community Management Examples To Learn From

7 Community Management Examples To Learn From

Community management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience gets the most out of what you offer them. Given its importance, I understand why engaging with your own communities can feel daunting—you likely don’t want to mess it up. Not to fear. I did … Read more

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