If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all create amazing images, videos (soon), and articles. We can all use the most amazing copywriter as a template to write our own copy. … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Many biotech companies approach marketing as if it were some Field of Dreams-style fantasy world where their science alone would make all their dreams come true. Unfortunately, the biotech industry, like most, is super-competitive, requiring … Read more
Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at breakneck speed, sprouting many more types of marketing. From search engine marketing to account-based marketing, every brand can use a combination of these tactics to attract its target audience and … Read more
When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It … Read more
In the bustling world of B2B marketing, capturing and maintaining attention is akin to finding a needle in a haystack. This episode of the Marketing Smarts Live Show delves into that very challenge. Featuring Doug Binder, an expert in event design and experiential marketing, the episode offers invaluable insights for marketers striving to make an … Read more
Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don’t matter. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on what we already know … Read more
Looking to create golden sales opportunities efficiently and easily? Do you think you’re attracting good leads, but results aren’t showing it? What could you do with voice-of-customer insights summarized across calls? The key might lie within phone calls. CallRail has analyzed more than 100 million phone calls and consumer communication trends, and they’re ready to … Read more
One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.” Charles wrote this article as a sequel to a public showdown. In this incident, a furious father stormed a Minnesota Target store to demand why his teenage daughter received coupons for baby products. Later, the … Read more
![12 Email Marketing Trends Marketers Should Know [According to My Inbox]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/Untitled-design-55.jpgkeepProtocol.jpeg "12 Email Marketing Trends Marketers Should Know [According to My")
I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there’s a much simpler method — … Read more
![How to Run a Marketing Campaign on a Tight Budget [Expert Tips & Free Tools]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/19_What-is-a-Marketing-Plan-How-to-Write-One-Examples.pngkeepProtocol.png "How to Run a Marketing Campaign on a Tight Budget")
Many of us have been there with the cup of noodles diet when money is tight. Sometimes, marketing teams also run into tight budgets. But that doesn’t mean you should stop your operations. There are still clever ways to run lean marketing campaigns. In this post, we’ll highlight budget-friendly marketing campaign tips straight from experts. … Read more
In a world where diversity and inclusivity are becoming increasingly central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing strategy. In this episode of the Marketing Smarts Live Show, featured guest Sydni Craig-Hart, CEO of Smart Simple Marketing, shared her insights on inclusive B2B marketing techniques that … Read more
Based on the title of this post, it should be no surprise which new feature introduced at OpenAI DevDay was my favorite: custom GPTs. Now that custom GPTs are available to more users, I thought I would share some examples for SEO and marketing. To recap, Custom GPTs give ChatGPT Plus and Enterprise users the … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Evaluating performance accurately is vital for making strategic recommendations, allocating budget, and getting C-suite approval—which, as a marketer, is your everyday life. That makes customer lifetime value (LTV) one of the most important metrics to … Read more
The holiday season is upon us, and that means email marketers are busy. It’s now or never to send holiday email campaigns that close the gap between your goals and your current numbers. This is when your subscribers go into high gear shopping and buying gifts for their friends, family, and themselves. In 2022, holiday … Read more
Is there a link between search engine optimization (SEO) and social media? Depends on who you ask. Regardless, businesses today are eager to stand out in the search engine results pages (SERPs) and social space alike. And just like you can’t ignore social media these days, the same rings true for SEO. That’s because both … Read more
By this point everyone knows that you’re supposed to be using AI in your marketing…. but not everyone knows how. What exactly is it that AI can do that makes it so valuable? (Lots!) Which teams in your organization can benefit from it? (Almost all of them.) Can it help with content creation? Targeting? Workflow? … Read more
As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. While the above metrics are crucial to my marketing funnel and flywheel, a marketing … Read more
We’re back with the latest installment of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Beware of the spooky surprises! Sink your teeth into some of the biggest headlines from the month of October 2023: News headlines Community In lighter news Email Client Market Share … Read more
