If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email … Read more
We are surrounded by all kinds of marketing these days: various blog posts, banners, product videos, and pictures on Instagram, podcasts, and webinars – you choose. The amount is so huge that companies struggle more and more with standing out of the crowd and being seen. But even so, some good old-fashioned strategies still work … Read more
The social network landscape is constantly changing, and Instagram is currently the fastest growing social network. There are 1 billion active users on Instagram, so it’s no surprise that marketers should take part in this growing phenomenon. While Facebook, Twitter, and LinkedIn are still great ways to connect with customers and build relationships, Instagram is … Read more
Establishing better workplaces that facilitate modern things like connecting with nature and creating experience-driven workplaces can help companies connect with employees and clients. Optimizing office spaces provides opportunities for successful companies to supply places and deliver fun activities to exhibit personalities in the workplace. With this cutting-edge design, managers and employees receive a boost in … Read more
Social media remains one of the most effective methods of marketing a gym. It can help to improve brand recognition and awareness, increase your conversion rate and attract new members. Furthermore, social media marketing can also help to drive traffic to your gym website, thus helping you to generate more leads and customers. And unlike … Read more
![Growth Marketing vs SEO - Is There A Difference? [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/06/sejshow-featured-image-ep275-62a239485e6db-sej.jpg "Growth Marketing vs SEO - Is There A Difference? [Podcast]")
SEO has become a major part of marketing strategies in the past decade. As Google’s ranking algorithms continue to improve and change over time, businesses across all industries must now put more resources into other growth tactics that will keep them going. In this episode, Mark Spera joined me to talk about Merchant Center, Growth … Read more
Now marketing strategies are becoming a versatile area.No longer people are only using the single banner or placard tactics. Instead, consumers are using various types of platforms. And to reach that number of audiences, brands are also starting to apply different multichannel marketing strategies. Let’s have a look at the multichannel marketing strategy definition first. … Read more
Digital marketing involves using digital channels, including websites, social media, search engines, and mobile devices, to market products and services to potential customers. You’ll use these channels to create brand awareness and generate leads as a digital marketer. An excellent digital marketer should prioritize digital marketing skills, including brand building, competitive research, social media advertising, … Read more
Gen Zers use many social networks to create connections, play games, consume and share content and earn from it. One increasing trend is that this generation isn’t just looking to engage with content, but they also want to create it and make money on it. According to various polls, Gen Zers are the most actively … Read more
The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. (And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time … Read more
Less than five years ago, starting a blog was a huge marketing focus in the travel community. Not only did the SEO bonuses have a lot of appeal, but travel blogging was also an incredibly popular format that promised a large target audience if you found the right niche. While the majority of travel blogs … Read more
If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. It makes sense. We all carry in our pockets everything we need to create, edit, and publish our own video content. Prior to the smartphone, the cost of producing and … Read more
Jeff Hunter Jeff is the Chief Growth Officer of Branded Media where he creates solid, recognizable, legacy driven personal brands for legitimate companies and influencers. Over the last half decade, and 1000+ paying clients later, Jeff has tested and perfected proven branding strategies, processes, and systems. Jeff is also the Founder and “King of Outsourcing” … Read more
What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing Email remains a dominant channel for marketers, consumers, and the overall success of a business. 41% of respondents in our … Read more
Sending emails. Checking emails. Responding to emails. Emailing – in all of its iterations – is a huge part of communication in today’s world. For many, email strikes the perfect balance of conveying information— it’s an organized, instantaneous, and convenient way to stay in touch with others. Emailing has especially proven to be an effective … Read more
Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds, marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). This blog aims to show you how, through automation, you can remove manual processes that hinder email personalization. There are … Read more
Do you want to be a part of this exciting journey in the Social media marketing world in 2022? If yes, then this article can be a great help for you to achieve your objectives. But, first, you have to identify specific facts which can make things work appropriately in your favor. There are some … Read more
DigitalMarketer has just released a brand new email marketing certification course! Our expert line-up of instructors includes: Richard Lindner, our resident “jack-of-all-trades.” Over the past 12 months he has managed well over a BILLION email sends, created & implemented strategies to overcome major changes in Yahoo, Hotmail, and Gmail algorithms, tripled email open rates, doubled … Read more
