When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain clearly. I’d hear phrases like “capture demand” and “fill your funnel,” and I’d nod along pretending to understand while secretly Googling things like “what is a lead magnet?” during team … Read more
Google Search Relations team members recently shared insights about web standards on the Search Off the Record podcast. Martin Splitt and Gary Illyes explained how these standards are created and why they matter for SEO. Their conversation reveals details about Google’s decisions that affect how we optimize websites. Why Some Web Protocols Become Standards While … Read more
BrightLocal has released a new report analyzing 15 years of consumer review behavior data. The findings reveal shifts in how people research and buy from local businesses. Here’s more about the study and what it means for marketers. Historical Trends The report tracks the popularity of online reviews. It notes a rise in local business … Read more
Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How will this impact our company’s bottom line?” Answering this question isn’t always straightforward. That’s why I always make sure to identify my key performance indicators (KPIs) before seeking executive buy-in. KPIs not only help … Read more
As SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries of work and project plans. These are all part of our process for gaining buy-in and showing value from the work we’re doing. Our reports are just as important. Where We Go Wrong The problem … Read more
Google updates search documentation to clarify how both page-level and site-wide signals influence ranking in search results. Google’s ranking systems evaluate content primarily at the page level, but site-wide signals also matter. Good site-wide signals won’t guarantee high rankings for all pages, and poor site-wide signals won’t doom all pages. This documentation update clarifies existing … Read more
As SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries of work and project plans. These are all part of our process for gaining buy-in and showing value from the work we’re doing. Our reports are just as important. Where We Go Wrong The problem … Read more
HTML is a markup language that forms the basis of most webpages. It is arguably one of the most fundamental parts of technical SEO. Using HTML elements, SEO professionals are able to communicate information about the page to users and search bots. This can help to clarify the importance, nature, and order of content on … Read more
When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. And I accepted because his story proves that technical SEO basics still matter — even in the face of major search changes. It’s the scary story of how we lost, and then recovered, 41% of … Read more
HTML is a markup language that forms the basis of most webpages. It is arguably one of the most fundamental parts of technical SEO. Using HTML elements, SEO professionals are able to communicate information about the page to users and search bots. This can help to clarify the importance, nature, and order of content on … Read more
Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still don’t implement breadcrumbs, which is a huge mistake. Not only do breadcrumbs impact SEO, but they are also pretty easy to implement. Here’s what you need to know about breadcrumbs, how they impact SEO, and … Read more
Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still don’t implement breadcrumbs, which is a huge mistake. Not only do breadcrumbs impact SEO, but they are also pretty easy to implement. Here’s what you need to know about breadcrumbs, how they impact SEO, and … Read more
Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that comes in a … Read more
In a recent Instagram Reel, Adam Mosseri, the head of Instagram, revealed a top signal the platform uses to rank content: sends per reach. This metric measures the number of people who share a post with friends through direct messages (DMs) relative to the total number of viewers. Mosseri advises creating content people want to … Read more
Are keywords still important today? Keywords – ranging from single words to complex phrases – are still instrumental in shaping website content to boost relevant organic search traffic and essential tools for connecting the target audience with your website. But just how much? Let’s explore. There is no short answer to this. If you ask … Read more
Are keywords still important today? Keywords – ranging from single words to complex phrases – are still instrumental in shaping website content to boost relevant organic search traffic and essential tools for connecting the target audience with your website. But just how much? Let’s explore. There is no short answer to this. If you ask … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry, and our contributors produced some outstanding articles to keep pace and … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
