If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you. Although the common consensus is that the earliest social media platform was developed in 1996, the number of people using those platforms is nothing compared to the billions who use social media … Read more
When you are running a business, it might be hard to keep up with everything that needs to be done on social media. This is where social media templates can help you out! Let’s dive into the topic and learn more about social media templates and how they can help you with your business. What … Read more
Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines needed to be successful. Nowadays, every marketer and business owner has to be part designer, photographer, videographer, copywriter, and editor, among other jobs. Thankfully, there are now a … Read more
Hate it or love it, social media is an unavoidable part of online marketing. With an effective social media strategy, brands can bring in new customers, nurture trust with their audience, and maintain and grow the following they’ve spent time building. But how many followers are actually active on social media? Facebook alone has 2.93 … Read more
Life on the Internet can be stressful – even more for anyone who’s selling a product or service. Negative comments and reactions on your social media are standard and almost expected whether you’re a brand or an individual. Receiving these comments is inevitable, but the important thing is how you handle them. Poor handling can … Read more
In 2018, Hala Taha worked as a corporate marketing executive when she started a podcast called Young and Profiting Podcast. Her goal was to help young professionals maximize their careers and learn from the best minds in business and entertainment. Now, the Young and Profiting Podcast is the #1 Education and Self-Improvement podcast across all … Read more
Social media engagement plays an essential role in measuring the interaction with your account and social media content. Moreover, this overall engagement can easily cover a wide range of actions across every social media platform. Now, why is engagement so important for social media? With proper engagement, you can boost your interaction and communication and … Read more
💡 This piece was a collaborative effort between me and Tamilore. The first-ever Pride parade – also known as the Christopher Street Liberation Day March – occurred in New York in June 1970 during the one-year anniversary of the Stonewall Riots. It was a way for the community to reflect and honor the bravery of … Read more
Social media plays a big role in how we exist on and offline. From the platforms we are active on to the type of content we engage with, it’s not unusual for people to form (and break) connections based on the platforms they have in common. Folks on Twitter are typically ahead of the curve, … Read more
Social media remains one of the most effective methods of marketing a gym. It can help to improve brand recognition and awareness, increase your conversion rate and attract new members. Furthermore, social media marketing can also help to drive traffic to your gym website, thus helping you to generate more leads and customers. And unlike … Read more
In the last decade, social media has changed how we interact with businesses. While we might still visit physical stores to purchase goods, the average person can spend several hours each week browsing company offerings on social media and being influenced by celebrities and people they admire or envy. You may not realize that social … Read more
Gen Zers use many social networks to create connections, play games, consume and share content and earn from it. One increasing trend is that this generation isn’t just looking to engage with content, but they also want to create it and make money on it. According to various polls, Gen Zers are the most actively … Read more
One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. This is especially the case for UK-based gifting company Letterbox Gifts. They’re a women-led business that aims to make sending gifts to friends & family easy and enjoyable, offering a range of curated and hand-wrapped gifts … Read more
Three billion people worldwide, or about 40% of the population, use social networks on the Internet. We spend an average of two hours a day on them: posting posts, sharing photos, and responding to friends’ posts. Every minute, social media users send almost half a million tweets and photos to Snapchat. If social media plays … Read more
Although social media presence is inevitable for your business, venturing into it can leave you feeling more overwhelmed than satisfied. You may be battling endless questions and find it challenging to keep up with the evolving social media trends and still oversee other critical aspects of your business. So, what do you do in such … Read more
To produce and publish quality social media videos, you need to learn how to make the best use of the available lighting. That might seem like an easy enough concept. Still, it’s much more complicated than you might expect, especially if you’re doing something like a product review video or unboxing video. The focus is … Read more
Social media has seen rapid growth in the past decade and along with it has grown the role of the Social Media Manager. Even though it seems glamorous from the outside, the job can be exhausting. Social media managers are often alone in their role depending on the company and are expected to wear many … Read more
Marketing has gone through many changes in today’s day and age. Most of this is because of the advent of technology and the rise of the internet. Networking with people across the world has become easier than ever through the internet. Simply through just a click, the various social media networking platforms help you connect … Read more
