Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks’ new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of … Read more
Google DeepMind published a research paper that proposes language model called RecurrentGemma that can match or exceed the performance of transformer-based models while being more memory efficient, offering the promise of large language model performance on resource limited environments. The research paper offers a brief overview: “We introduce RecurrentGemma, an open language model which uses … Read more
Google has announced updates coming soon to Google Analytics 4 (GA4) properties. As of mid-October 2023, specific attribution models will be removed from the platform. At the same time, Google is introducing a new “calculated metrics” feature that allows you to create custom metrics tailored to your business needs. According to a statement from Google, … Read more
In today’s data-driven world, the marriage of Big Data and Machine Learning (ML) has ushered in a new era of insights and innovation. As data volumes continue to explode, the ability to harness this data for predictive and prescriptive analytics is crucial. Amazon Web Services (AWS), a pioneer in cloud computing, offers a robust platform … Read more
NVIDIA hopes to open new doors for developing generative artificial intelligence (AI) models with AI Workbench. The enterprise toolkit is intended to make AI development more streamlined, efficient, and accessible. Its reported capabilities range from scaling models across any infrastructure, including PCs, workstations, data centers, and public clouds, to seamless collaboration and deployment. The complexities … Read more
High-quality labeled data is becoming more necessary to train and enhance AI-based models as a result of rapid machine learning development. More specifically, data must be assigned a label in order for machine learning algorithms to easily recognize the information it contains and make use of it. Otherwise, machine learning models are unable to discern … Read more
Google announced a breakthrough in the effort to create an AI architecture that can handle millions of different tasks, including complex learning and reasoning. The new system is called the Pathways Language Model, referred to as PaLM. PaLM is able to outperform the current state of the current AI state of the art as well … Read more
