![Upgrade Your SEO & Content Strategy With Pillar Pages & Topic Clusters [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/Upgrade-Your-SEO-Content-Strategy-With-Pillar-Pages.jpg "Upgrade Your SEO & Content Strategy With Pillar Pages &")
As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the radical shift. The answer may be simple: it’s time to stop creating content in silos. Watch this on-demand webinar as we unravel the differences between topic clusters and pillar pages, … Read more
WordPress 6.4, releasing on November 7th, is packed with over 100 improvements to site performance which promises to make this release one of the most important ones to get right away. This new release continues the solid upward performance trend which to date has nearly doubled the average core web vitals performance in the two … Read more
PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are launched, running, and collecting data, optimizations begin. Pay-per-click (PPC) optimization is the process of reviewing, analyzing, and editing campaign elements to improve performance based on business … Read more
Every digital agency is actively seeking new ways to improve their clients’ marketing performance. While your digital marketing strategy may emphasize improving SEO, increasing click rates, and decreasing bounce rates, there exists an often-overlooked approach that many agencies miss. There could be a hidden treasure trove for conversion rates right before you. But first, you’ll … Read more
In a proactive move to clarify misunderstandings around brand safety controls and reporting in Performance Max, Google’s AdsLiaison took to X to provide a comprehensive breakdown of settings available to advertisers. These controls are designed to help ensure that PMax ads appear alongside suitable content across Search, Shopping, Display, and Video inventories. There’s been some … Read more
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could rely solely on a single channel to drive sales for your business. Now, in order to seamlessly integrate into consumers’ daily digital experiences, … Read more
For many years, as a small startup, we did not do any sort of formal performance reviews. Instead, we did regular one-to-one meetings between managers and teammates, usually on a weekly basis. We also gave feedback to each other openly and regularly. (We even experimented with doing feedback transparently, but we went away from that … Read more
2023 has been a time of significant change in the online space, driven by the increased adoption of AI and other technologies. Are you doing enough to win over your audience and stay ahead despite these changes? Looking to employ the right strategies to reach (and convert) your ideal customers with modern digital marketing tools? … Read more
Google has updated its best practices guide for Performance Max campaigns to include new strategies tailored for retail marketers. The guide outlines how retailers can create and optimize Performance Max campaigns, transition from Smart Shopping and Local campaigns, and leverage reporting to gain insights. After reviewing and comparing the updated Performance Max best practices guide … Read more
This week’s Ask An SEO Question comes from Momna in Dallas, who asks: “How can we improve page speed and page experience for the Shopify store? Shopify won’t allow us to make changes in the code. How can we then stay upfront after Google page experience update?” When running a successful Shopify site, speed is … Read more
Alphabet, the parent company of Google, had strong financial results in the second quarter of 2023. This was driven by progress in artificial intelligence (AI) and improvements to Google Search. During Alphabet’s earnings call, CEO Sundar Pichai highlighted the company’s continued dominance in AI and the ongoing enhancements to Search. Pichai emphasized that Alphabet is … Read more
Google announced two voluntary upgrades to Performance Max for Dynamic Search (DSA) and Google Display (GDA) advertisers. The AI-driven platform optimizes performance across channels by allowing users to customize their inputs, making it more responsive to individual business needs. Advertisers have seen an average increase of 15% – 20% in conversions after upgrading to a … Read more
WordPress announced that 6.3, scheduled for release in August 2023, will help websites attain better Core Web Vitals SEO scores, particularly with regard to Largest Contentful Paint (LCP). Largest Contentful Paint (LCP) is a metric that measures how long it takes to render the largest image or text block. The underlying premise of this metric … Read more
As AI technology plays an increasingly significant role in advertising, Google recognizes that brands need more control over where their ads appear. To address that challenge, Google Ads is launching two new options: Brand restrictions for broad match keywords in Search campaigns Brand exclusions in Performance Max campaigns. Brand Restrictions In Search Campaigns Broad keyword … Read more
![How Performance Marketing Works [+ 6 Tools You Can Use]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/performance-marketing-.pngkeepProtocol.png "How Performance Marketing Works [+ 6 Tools You Can Use]")
Many companies have employee referral programs where referring someone who gets hired comes with a reward (typically a cash bonus). This is the same principle of performance marketing: marketers set a performance goal (like driving conversions) and reward the partners/people who help them get those conversions. Let’s dive deeper into how performance marketing works, how … Read more
Performance Max campaigns are the pinnacle of automation in PPC, so it’s no surprise they continue to be a major topic of debate for PPC professionals looking to balance time savings with peak campaign performance. The primary goal of Performance Max campaigns is to drive conversions, such as sales, leads, or sign-ups, for your business … Read more
We are all familiar with the term OEE. It’s a great way to measure how efficient your factory is, and it can also help you see where your manufacturing process could be improved. But there are three factors that affect OEE: availability, performance, and quality. Let’s take a look at each of these so you … Read more
If you are a publisher who wants to monetize your website or app with display ads, you need to know how to measure and optimize your ad performance. One of the most important metrics you should track is eCPM. It tells you how much revenue you earn for every 1000 ad impressions, regardless of the … Read more
