Whether we realize it or not, we’re surrounded by integrated media planning. For example, a few months ago, I was driving to the airport and saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram and a SKIMS segment on “Keeping Up with the Kardashians.” I had one of … Read more
One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing in paid media, your PPC budget isn’t just about how much you spend. It’s about how strategically you use those resources to grow your business. For small to medium-sized businesses … Read more
Effective media planning is crucial for any business to succeed today. Media content — images, videos, written content, and podcasts — keeps you top-of-mind with your target audience and helps you stand out from competitors by ensuring your brand remains visible and engaging. That’s why I always advise clients to create and share fresh media … Read more
It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think of artificial intelligence (AI) in general without it coming to mind, but I can explain. The movie follows the “life” of Andrew, a robot purchased to do household … Read more
This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially SEO–history, we’re testing and trying things out faster than ever. While change is coming at us fast, it is critically important to still have a … Read more
Whether you are new to paid media or reevaluating your efforts, it’s critical to review your performance and best practices for your overall PPC marketing program, accounts, and campaigns. Revisiting your paid media plan is an opportunity to ensure your strategy aligns with your current goals. Reviewing best practices for pay-per-click is also a great … Read more
If you haven’t set up a 2024 game plan, you’re not alone. Many search engine marketers and PPC professionals are late, or just terrified of what is to come this year. I recognize most of us have still not recovered from the dumpster fire that was 2020 (just look at my beloved NY Jets as … Read more
No matter how many emails you’ve sent, there’s still a mini-adrenaline spike right before a campaign goes out. There’s nothing worse than being head-down in the final QA of an email only to get the dreaded ping: Hey, can we just change xyz real quick? Email marketers know that there’s no such thing as “real … Read more
Integrating demand planning software with Enterprise Resource Planning (ERP) systems is crucial for achieving seamless and efficient business operations. Demand planning software is primarily responsible for forecasting and predicting future demand based on historical data, market trends, and various influencing factors. It helps organizations optimize inventory levels, reduce stockouts, and enhance overall supply chain management. … Read more
Opening your own business is a heady time, with many decisions, plans, and strategies to make. Running your business means wearing many hats, especially in the early days when your staff is small (if any) and you’re trying to build the company. One of the most important considerations is your tax strategy. From forming your … Read more
It’s no longer enough for companies striving to succeed in today’s world to simply deal with the issues right in front of their noses. The modern business landscape is highly unpredictable and fraught with challenges, from fluctuating market demands to rapid technological advancements. This high-stakes environment makes it imperative for companies to elevate their planning … Read more
From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad of industries and objectives, can present the daunting task of developing the best digital media to approach the right audience and satisfy the client’s needs. While projects should never … Read more
With the right approach to content planning and budgets, you can ensure that the money you invest in your content marketing strategy is well-defined, fully accounted for, and aligned with helping you reach your goals. Source link
![The Ultimate Guide to Content Planning [Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/The-Ultimate-Guide-to-Content-Planning-Free-Template.png "The Ultimate Guide to Content Planning [Free Template]")
Transform your content marketing strategy into action with a detailed roadmap, clear workflows, and proven tips Source link
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Avoiding friction points is often discussed as specific to user experience. And that is indeed useful in marketing optimization. But, ’tis the season for thinking about next year before this year is even over! So, … Read more
Whether you’re using virtual offices for startups or your kitchen table for a side hustle, running a new business is both exciting and overwhelming. As a new owner, you need to develop products, hire employees, find customers, and monitor the financial health of your growing company—failing to do the latter can lead to disaster. By … Read more
Keeping up with the demands of technology is an arms race. For content creators, that race determines their success in the market. Emerging media trends seem to change with the wind, which can make it a challenging task to both be adaptive and stay on brand. Quality content and staying up-to-date at the rate that … Read more
![How to Build a Market Development Strategy [Free Planning Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/market-development-strategy.jpgkeepProtocol.jpeg "How to Build a Market Development Strategy [Free Planning Templates]")
Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market share? Is there any way you could further your product diversification efforts? Companies hoping to increase revenue can do so in many ways — such as increasing advertising budgets, expanding … Read more
